PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 329	SAMPLE PRACTICES IN ADVERTISING	2 + 2	5th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	Within the scope of this course, it is aimed to gain the basic knowledge of creative advertising applications based on the theoretical knowledge and sample advertising studies on how to use advertising models and strategies in the process of determining the advertising promise and designing the content by determining the different advertising problem, advertising target and target audience.
Course Content	The content of this course will be processed in parallel with the creativity in advertising course. By analyzing the case studies that coincide with the advertising models and strategies discussed in the creativity in advertising course various applications will be made on how these models and strategies are used in determination of the advertising problem, advertising target, the target audience and in the creative process.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	4	56
Mid-terms	1	25	25
Final examination	1	25	25
Presentation / Seminar Preparation	1	24	24
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student