1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 436SEMIOTICS AND VISUAL ANALYSIS3 + 07th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The aim of this course is to teach to define the semiotics, to interpret the meaning of the side indicators by explaining formation conditions of meanings.
Course Content Semiotics and semiotic concepts, theories, signification (Denotation-connotation), Ferdinand de Saussure, Charles Sanders Pierce, Umberto Eco, advertising analysis, poetry analysis, story analysis, film analysis, space analysis, analysis of video clips, photo analysis, the phenomenon of stars.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Defines the semiotic and types
2Defines and applies the methods of semantic analysis
3Evaluate the conditions of semiotics meaning
4Examines metaphorical narratives through advertisements, movies, posters and similar sample visual texts.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0015          5   
LO 0025          5   
LO 0035          5   
LO 0045          5   
Sub Total20          20   
Contribution500000000005000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13339
Mid-terms12424
Final examination12525
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1NEVZAT İNAN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 436 SEMIOTICS AND VISUAL ANALYSIS 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. NEVZAT İNAN ninan@pau.edu.tr TUR A0406 %
Goals The aim of this course is to teach to define the semiotics, to interpret the meaning of the side indicators by explaining formation conditions of meanings.
Content Semiotics and semiotic concepts, theories, signification (Denotation-connotation), Ferdinand de Saussure, Charles Sanders Pierce, Umberto Eco, advertising analysis, poetry analysis, story analysis, film analysis, space analysis, analysis of video clips, photo analysis, the phenomenon of stars.
Topics
WeeksTopics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes