PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 320	EVENT MANAGEMENT	3 + 0	6th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	To develop event organizing knowledge and skills
Course Content	Public relations and event; Concept of event, event types, event management; Strategic event planning; Preparing event proposal, its format and details of application; Managing human resource in events; Legal issues about events: Contracts; Risk and crisis management in events; Event management and cultural differences; Technology using in events; Event branding; Research, measurement and evaluation in event management; Event tourism
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Able to explain relationship between public relations and event management
2	Able to compare different event types
3	Able to explain interdisciplinary aspects of event management
4	Able to organize an event

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO 001	4	4	4			4	5		4				5
LO 002	4	4	4			4	5		3				5
LO 003	5	4	5			4	5		4				5
LO 004		4	3			5	5		5				5
Sub Total	13	16	16			17	20		16				20
Contribution	3	4	4	0	0	4	5	0	4	0	0	0	5	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	3	39
Mid-terms	1	24	24
Final examination	1	25	25
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 320	EVENT MANAGEMENT	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. EYLİN AKTAŞ	ebabacan@pau.edu.tr		TUR A0406	%

Goals		To develop event organizing knowledge and skills
Content		Public relations and event; Concept of event, event types, event management; Strategic event planning; Preparing event proposal, its format and details of application; Managing human resource in events; Legal issues about events: Contracts; Risk and crisis management in events; Event management and cultural differences; Technology using in events; Event branding; Research, measurement and evaluation in event management; Event tourism

Topics

Weeks	Topics
1	Event Management and Public Relations
2	Event Concept and Evet Types
3	Event Types: Meetings and Festivals
4	Event Types: Exhibitions and Fairs and Sport Events
5	Event Industry and Tourism
6	Strategic Event Planning I
7	Strategic Event Planning II
8	Event Bid
9	Event Contracts
10	Risk and Crisis Management for Events
11	Event Management and Cultural Differences
12	Technology Using for Events
13	Event Marketing
14	Research, Measurement and Evaluation for Event Management

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student