1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 311ADVERTISEMENT WRITING2 + 16th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To develop text writing ability for advertisements
Course Content Advertising creative strategy; Ad writer and a language of advertisements; Characteristics of printed advertisement text; Main parts of advertisment text; Development of advertisement text; Visual communication and layout; TV and radio ad writing; ad scenerio; direct mailing and ad writing in internet
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To know characteristics of advertisement text
2To write different advertisement texts for different medias

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0012 2 5     5    
LO 0022 2 5     5    
Sub Total4 4 10     10    
Contribution202050000050000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13339
Mid-terms12424
Final examination12525
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1FATMA YASA
Details 2022-2023 Spring1FATMA YASA
Details 2021-2022 Spring1FATMA YASA
Details 2020-2021 Fall1FATMA YASA
Details 2019-2020 Fall1FATMA YASA
Details 2018-2019 Fall1FATMA YASA


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 311 ADVERTISEMENT WRITING 2 + 1 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. FATMA YASA fucar@pau.edu.tr TUR A0406 %
Goals To develop text writing ability for advertisements
Content Advertising creative strategy; Ad writer and a language of advertisements; Characteristics of printed advertisement text; Main parts of advertisment text; Development of advertisement text; Visual communication and layout; TV and radio ad writing; ad scenerio; direct mailing and ad writing in internet
Topics
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes