1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 104MARKETING COMMUNICATION3 + 02nd Semester3

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective Aim to deal all marketing communication devices to effect perception and attitude of target market to persuade to accept of some products and services
Course Content Marketing communication definition and scope, marketing communication process, new trends and applications in marketing communication, integrated marketing communication, marketing communication facilities that can be carried out with the elements of marketing-mix.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Interpret to scope and importance of marketing communication
2Discuss to approach and applications of marketing communication
3Interpret new trends and applications in marketing communication.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0015 4        4   
LO 0025 4        4   
LO 0035 4        4   
Sub Total15 12        12   
Contribution504000000004000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Mid-terms11818
Final examination11818
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring2ALİ ALPER AKGÜN
Details 2022-2023 Spring1ALİ ALPER AKGÜN
Details 2021-2022 Spring1ALİ ALPER AKGÜN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 104 MARKETING COMMUNICATION 3 + 0 2 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. ALİ ALPER AKGÜN aakgun@pau.edu.tr TUR A0022 %
Goals Aim to deal all marketing communication devices to effect perception and attitude of target market to persuade to accept of some products and services
Content Marketing communication definition and scope, marketing communication process, new trends and applications in marketing communication, integrated marketing communication, marketing communication facilities that can be carried out with the elements of marketing-mix.
Topics
WeeksTopics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
ResourcesResources Language
ODABAŞI, Yavuz, OYMAN, Mine. Pazarlama İletişimi Yönetimi. Mediacat YayınlarıTürkçe
TAŞOĞLU, Nihal Paşalı. Pazarlama İletişimi (Bütünleşik Bir Yaklaşım).Detay YayıncılıkTürkçe
BLYTHE, Jim. Essentials of Marketing Communication. Prentice Hall Financial TimesTürkçe
BALTACIOĞLU, Tunçdan, ASLAN, Melike Demirbağ. İyi İletişim=İyi Pazarlama. Mediacat YayınlarıTürkçe
VARDAR, Nükhet. Marka Fotoğrafları. Türkiye İş Bankası Kültür Yayınları.Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes