1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SBO 327MEDIA LITERACY2 + 07th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The purpose of Media Literacy Course is to help students gain necessary media literacy knowledge and skills, reach the proficiency to use their knowledge and skills as a frame in their daily lives, and develop sensitivity to the local and global issues linked to the media.
Course Content General characteristics of mass media (newspapers, journals, radio, television, internet, etc.); effects of mass media on kids, young generation and society; persuasion techniques; deconstructing media messages; information search skills; evaluating media messages; producing media messages; designing activities to teach media literacy subjects.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Explains basic concepts.
2Explains the contributions of important theoreticians.
3Explains the positive and negative impact of the media to the society.
4Identifies the main persuasion/propaganda techniques.
5Uses information search skills to reach various messages.
6Demonstrates critical attitute toward recieved media products.
7Evaluates the messages received from various media channels.
8Produces media messages for various media.
9Evaluates the impact of media’s commercial aspect on messages.
10Participates in the social life using the media effectively.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0015 3    34      
LO 0025 3    34      
LO 0035 3    34      
LO 0045 4    34      
LO 0055 3    34      
LO 0065 3    34      
LO 0075 3    34      
LO 0085 3    34      
LO 0095 3    34      
LO 0105 3    34      
Sub Total50 31    3040      
Contribution503000034000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14342
Mid-terms13030
Final examination13030
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2022-2023 Fall2EMEL DİKBAŞ TORUN
Details 2021-2022 Fall2EMEL DİKBAŞ TORUN
Details 2019-2020 Fall3EMEL DİKBAŞ TORUN
Details 2018-2019 Fall3EMEL DİKBAŞ TORUN
Details 2017-2018 Fall4EMEL DİKBAŞ TORUN
Details 2016-2017 Fall3YELDA ÖZLEM KÖLGELİER


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
SBO 327 MEDIA LITERACY 2 + 0 2 Turkish 2022-2023 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. EMEL DİKBAŞ TORUN etorun@pau.edu.tr TUR A0103 %70
Goals The purpose of Media Literacy Course is to help students gain necessary media literacy knowledge and skills, reach the proficiency to use their knowledge and skills as a frame in their daily lives, and develop sensitivity to the local and global issues linked to the media.
Content General characteristics of mass media (newspapers, journals, radio, television, internet, etc.); effects of mass media on kids, young generation and society; persuasion techniques; deconstructing media messages; information search skills; evaluating media messages; producing media messages; designing activities to teach media literacy subjects.
Topics
WeeksTopics
1 Introduction to course content, materials and term projects
2 What is media literacy and what it is not? Aspects of media literacy
3 Historical foundations of media literacy Conditions requiring media literacy skills
4 Commercial purposes of media and commercials Deconstructing and pruducing advertising
5 News production process Basic principles of news consumption
6 Propaganda (or persuasion) techniques Basic tenets of Counter-propaganda
7 Use of emotions as a rating instrument in media Norphysiological dimension
8 Various prejudices faced on media Media stereotypes and their effects on consumers
9 Deconstruction of Media Literacy Curriculum Basic principles of teaching media literacy
10 Midterm
11 Information search skills Video construction skills and activities
12 Presentation of student projects on gender representation, violence and so on.
13 Presentation of student projects on gender representation, violence and so on.
14 Presentation of student projects on gender representation, violence and so on.
Materials
Materials are not specified.
Resources
ResourcesResources Language
Şahin, Abdurrahman. (2011). Eleştirel Medya Okuryazarlığı. Anı Yayıncılık.Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Midterm Exam40Midterm Exam
Final Exam60Final Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes