1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 434VISUAL CULTURE3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The aim of this course is to enable students to understand the relationship between culture and visuality, to do research in this field, to learn approaches to different disciplines related to visual culture and to develop their skills of discussion and writing. For this purpose, students will get acquainted with the critical approaches they can apply to images, images, objects and other visual elements encountered in different media. In addition to this, it is aimed to increase the students' ability to create a creative study with simple collage designs.
Course Content • A Historical Journey: Vision, Perspective And Visuality • The Adventure Of The Image: Image, Image And Imagination • Technology And Digitalized Images: Visual Culture And Media • The Image in Modern Times: Kevin Robbins: “Culture And Policy Of Image” • (Ad Analyzes) • Aesthetics And Art İn Visual Culture • John Berger - “Ways Of Seeing” And Popular Ways Of Seeing • (Visual Art Analysis) • James Monaco - “How To Read A Movie” • (Movie Analysis) • Theoretical Approaches To Visual Culture - 1 • Theoretical Approaches To Visual Culture - 2 • Visual Culture And Visual Representation • (Workshop- Moodboard And Infographic)
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Students will be able to define what the visual culture is, what it covers and learn about the comments and discussions about the visual culture.
2Students can classify the diversity brought by visual culture and develop creative thinking in terms of cultural elements in the media content.
3Students will have information about the basic elements and stages of the production processes of visual and audio media.
4Student analyzes the function of visual image in consumption culture.
5Students are able to personalize the art history and the current examples through the application of collages. Learn to create a “moodboard” or an “infographic” visual work.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
LO 002               
LO 003               
LO 004               
LO 005               
Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14228
Mid-terms13030
Final examination13030
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1NEVZAT İNAN
Details 2022-2023 Spring1NEVZAT İNAN
Details 2021-2022 Spring1NEVZAT İNAN
Details 2020-2021 Spring1NEVZAT İNAN
Details 2019-2020 Spring1NEVZAT İNAN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 434 VISUAL CULTURE 3 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. NEVZAT İNAN ninan@pau.edu.tr TUR A0019 %
Goals The aim of this course is to enable students to understand the relationship between culture and visuality, to do research in this field, to learn approaches to different disciplines related to visual culture and to develop their skills of discussion and writing. For this purpose, students will get acquainted with the critical approaches they can apply to images, images, objects and other visual elements encountered in different media. In addition to this, it is aimed to increase the students' ability to create a creative study with simple collage designs.
Content • A Historical Journey: Vision, Perspective And Visuality • The Adventure Of The Image: Image, Image And Imagination • Technology And Digitalized Images: Visual Culture And Media • The Image in Modern Times: Kevin Robbins: “Culture And Policy Of Image” • (Ad Analyzes) • Aesthetics And Art İn Visual Culture • John Berger - “Ways Of Seeing” And Popular Ways Of Seeing • (Visual Art Analysis) • James Monaco - “How To Read A Movie” • (Movie Analysis) • Theoretical Approaches To Visual Culture - 1 • Theoretical Approaches To Visual Culture - 2 • Visual Culture And Visual Representation • (Workshop- Moodboard And Infographic)
Topics
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes