PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 223	NEW MARKETING APPROACHES	3 + 0	3rd Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	As a result of continuous monitoring of the changes taking place in the environment, taking necessary actions and following up the current paradigms in accordance with the requirements of the era has a significant competitive advantage for the enterprises. The course provides the students with the knowledge of the most current marketing approaches that they can apply in their professional lives.
Course Content	Social Marketing, Experiential Marketing, Sensorial Marketing, Marketing Aesthetics, Databased Marketing, Mobile Marketing, Event Marketing, Retro Marketing, Real Time Marketing, Postmodern Marketing, Internet Marketing
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Students learn new marketing concepts and techniques that are composed during changes in market..
2	Students comprehend different current marketing techniques that could be used by considering demand towards to company's goods and services
3	Take advantage of new marketing techniques during branding process

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Mid-terms	1	23	23
Final examination	1	23	23
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	NEVİN KORTUNAY

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 223	NEW MARKETING APPROACHES	3 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. NEVİN KORTUNAY	nkortunay@pau.edu.tr		TUR A0406	%

Goals		As a result of continuous monitoring of the changes taking place in the environment, taking necessary actions and following up the current paradigms in accordance with the requirements of the era has a significant competitive advantage for the enterprises. The course provides the students with the knowledge of the most current marketing approaches that they can apply in their professional lives.
Content		Social Marketing, Experiential Marketing, Sensorial Marketing, Marketing Aesthetics, Databased Marketing, Mobile Marketing, Event Marketing, Retro Marketing, Real Time Marketing, Postmodern Marketing, Internet Marketing

Topics

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student