1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 221CULTURE OF CONSUMPTION3 + 03rd Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective Course aims to offer holistic and critical perspective about current issues such as social and cultural qualities of consumption process, consumption culture and ideology of consumer society, communication established through consumption, consumption and alienation, leisure activities, tv and competition programs, advertising and marketing.
Course Content The Concept of Consumption, The Emergence of Modern Consumption Concept, Theorization of Consumption, Cultural Production Process and Alienation, Consumption and Symbols Desires, Identity and Consumption, Meta As The Specatacle Hedonism, Materialism, Consumption Society and Ideology, Body as a Consumption Object, Leisure Activities and Consumption, Connection of Ads, TV and Quiz Shows with Consumption
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Comprehending consumption culture, comsumption society concepts and developing a critical point of view.
2Comprehend the relationship between consumption practices, daily relations and communication.
3Understand the role of symbolic production experts (such as advertising, public relations and marketing experts) in the development of the consumer society.
4Conduct a research / monitoring project to analyze current consumer trends.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
LO 002               
LO 003               
LO 004               
Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14342
Mid-terms12323
Final examination12323
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1ALİ ALPER AKGÜN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 221 CULTURE OF CONSUMPTION 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. ALİ ALPER AKGÜN aakgun@pau.edu.tr TUR A0407 %70
Goals Course aims to offer holistic and critical perspective about current issues such as social and cultural qualities of consumption process, consumption culture and ideology of consumer society, communication established through consumption, consumption and alienation, leisure activities, tv and competition programs, advertising and marketing.
Content The Concept of Consumption, The Emergence of Modern Consumption Concept, Theorization of Consumption, Cultural Production Process and Alienation, Consumption and Symbols Desires, Identity and Consumption, Meta As The Specatacle Hedonism, Materialism, Consumption Society and Ideology, Body as a Consumption Object, Leisure Activities and Consumption, Connection of Ads, TV and Quiz Shows with Consumption
Topics
WeeksTopics
1 Reviving the Consumption Related Mental Schema by looking at existing knowledge for the Conceptualization of Consumption
2 Reviving the Consumption Related Mental Schema by looking at existing knowledge for the Conceptualization of Consumption
3 Creating a Relational Conceptual Pattern Related to Consumption
4 Creating a Relational Conceptual Pattern Related to Consumption
5 Creating a Relational Conceptual Pattern Related to Consumption
6 Glance at Consumption in the changing and transforming economic system and theorizing of consumption
7 Capitalism and Fundamental Critics to Capitalism
8 Changing of consumption phenomenon in different era of capitalism (1) Modern Era and Sense of Consumption-1
9 Changing of consumption phenomenon in different era of capitalism (1) Modern Era and Sense of Consumption-2
10 Changing of consumption phenomenon in different era of capitalism (2) Post-Modern Era and Sense of Consumption
11 Consumption as a cultural-economic and social phenomenon
12 Culture and Society of Consumption
13 Advertising as a key component of consumption culture
14 Case Study
Materials
Materials are not specified.
Resources
ResourcesResources Language
Robert Bocock (2014). Tüketim. Dost Kitabevi Yayınları, Ankara.Türkçe
Medya, Tüketim Kültürü ve Yaşam Tarzları: Türkiye Medyasından Örüntüler (2009). Ütopya Yayınevi, AnkaraTürkçe
Sade/ce: Tüketim Olgusu Üzerine Denemeler (2015). Remzi Kitabevi, İstanbul. Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes