PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 222	SOCIAL MEDIA AND DIGITAL CAMPAIGN	3 + 0	6th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	Aims to transferring detailed theoretical information about the concept of social media, social media-related concepts, the scope of social media applications and digital campaigns and analyzing the sample based applications requirement.
Course Content	The social networking and social media spread with the digital communication which transforms the internet into an environment of sharing has immense power with its maximizing the communication and the interaction. Moreover, through the use of mainly twitter and other social Networks such as Facebook, Friendfeed, Youtube, there are many examples of generating material gains in the world which show what kind of powers we are facing. Other than the contributions of the social networking in terms of social networking, the contribution of the companies to their turnovers and obtain new grounds in consumer communication show that the social networking is rising and strengthening not only individually but also in corporation terms. Thus, over social networking, the processes, effects and results of the social networking in terms of corporations and individuals are the subject matters of the course.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Recognize and understand the purpose of social media platforms.
2	It may determine to be considered when creating social media communication plan.
3	It may perform How will consumers follow brands on social media, and the analysis of the follow-up.
4	It can be edited and the processes of their social media campaigns.

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	3	39
Mid-terms	1	24	24
Final examination	1	25	25
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 222	SOCIAL MEDIA AND DIGITAL CAMPAIGN	3 + 0	2	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Assoc. Prof. Dr. FATMA YASA	fucar@pau.edu.tr		TUR A0019	%

Goals		Aims to transferring detailed theoretical information about the concept of social media, social media-related concepts, the scope of social media applications and digital campaigns and analyzing the sample based applications requirement.
Content		The social networking and social media spread with the digital communication which transforms the internet into an environment of sharing has immense power with its maximizing the communication and the interaction. Moreover, through the use of mainly twitter and other social Networks such as Facebook, Friendfeed, Youtube, there are many examples of generating material gains in the world which show what kind of powers we are facing. Other than the contributions of the social networking in terms of social networking, the contribution of the companies to their turnovers and obtain new grounds in consumer communication show that the social networking is rising and strengthening not only individually but also in corporation terms. Thus, over social networking, the processes, effects and results of the social networking in terms of corporations and individuals are the subject matters of the course.

Topics

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student