PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 226	ADVERTISING MANAGEMENT	2 + 1	4th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	Within this course, it is aimed to teach both the theoretical and practical aspects of the advertising campaign, such as briefing from the advertiser collecting data by conducting the necessary research in brief and planning and implementing creative advertising works in the direction of this data during the creation process of the advertisement,
Course Content	the theoretical informations about the steps of the advertising campaign production process, the advertiser briefing, planning and execution of the necessary research process according to this brief, planning and implementing the creative process in the direction of the data are given.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	the student learns about the advertising campaign process
2	the student learns getting a brief from advertiser and learn how to use this brief
3	the student plans and applies creative process
4	the students plans and applies research process to get necessary information

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	3	39
Mid-terms	1	24	24
Final examination	1	25	25
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 226	ADVERTISING MANAGEMENT	2 + 1	2	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Assoc. Prof. Dr. YASEMİN BOZKURT	ybozkurt@pau.edu.tr		TUR A0407	%

Goals		Within this course, it is aimed to teach both the theoretical and practical aspects of the advertising campaign, such as briefing from the advertiser collecting data by conducting the necessary research in brief and planning and implementing creative advertising works in the direction of this data during the creation process of the advertisement,
Content		the theoretical informations about the steps of the advertising campaign production process, the advertiser briefing, planning and execution of the necessary research process according to this brief, planning and implementing the creative process in the direction of the data are given.

Topics

Materials

Materials are not specified.

Resources

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student