1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 430INTERNATIONAL PUBLIC RELATIONS3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The aim of this course is to inform student about the international activities of the public relations who are increasingly likely to work as public relations experts in increasingly international business, and to enable them to manage their work related to international public relations.
Course Content Explaining the concepts related to globalization and the international business world, Internal and external environment of international businesses, Socio-cultural prog-blems of international businesses and coping with by public relations, International marketing
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To understand concepts about international working area of public relations
2To adapt public relations theory and applications to international environment

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001 45  44  3     
LO 002 45  44  3     
Sub Total 810  88  6     
Contribution045004400300000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13339
Mid-terms12424
Final examination12525
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1İLKİN ESEN YILDIRIM


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 430 INTERNATIONAL PUBLIC RELATIONS 3 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Res. Assist. İLKİN ESEN YILDIRIM iyildirim@pau.edu.tr TUR A0406 %
Goals The aim of this course is to inform student about the international activities of the public relations who are increasingly likely to work as public relations experts in increasingly international business, and to enable them to manage their work related to international public relations.
Content Explaining the concepts related to globalization and the international business world, Internal and external environment of international businesses, Socio-cultural prog-blems of international businesses and coping with by public relations, International marketing
Topics
WeeksTopics
1 Introduction and discussion of general information about the course.
2 Definitions and objectives of public relations and international public relations
3 The concept of international public relations, its actors and dimensions.
4 Parameters affecting international public relations. The link between perception, image, reputation, and international public relations.
5 The concept of public diplomacy and the role of international public relations in public diplomacy
6 The importance of new communication technologies for international public relations and their intended use.
7 Activities and case studies of international public relations
8 Activities and case studies of international public relations
9 Activities and case studies of international public relations
10 Activities and case studies of international public relations
11 Activities and case studies of international public relations
12 Activities and case studies of international public relations
13 Activities and case studies of international public relations
14 Review of the course
Materials
Materials are not specified.
Resources
ResourcesResources Language
Freitag, A.R. ve Stokes, A.Q. (2008). Global Public Relations: Spanning Borders, Spanning Cultures. Routledge. https://doi.org/10.4324/9780203890189. English
Moss, D. ve DeSanto, B. (Ed.) (2002). Public Relations Cases: International Perspectives. Routlage. English
Kunczik, M. (2016). Images of Nations and International Public Relations. Routlage.English
Zerfass, A., van Ruler, B. ve Sriramesh, K. (Ed.) (2008). Public Relations Research: European and International Perspectives and Innovations. Wiesbaden : VS Verlag für Sozialwissenschafte. (Bölüm IV).English
Yıldırım Becerikli, S. (2005). Uluslararası Halkla İlişkiler. Nobel Yay.Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes