1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 333PRINCIPLES OF MARKETING3 + 01st Semester3

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective Marketing course, is designed to help students learn about the basic concepts and practices of modern marketing in an enjoyable and practical way
Course Content Marketing Concept. The Importance of Marketing, Modern Marketing Approach, Marketing Environment, Strategic Marketing, Marketing Research and Marketing İnformation System, Consumer Market, Buyer Behavior , İndustrial Markets and İnternational Markets, Market Segmentation, Market Targeting, Marketing Mix and Promoting Products.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns classical marketing and modern marketing concept approach..
2Learns Marketing planning, marketing goals and strategies
3Learns strategic marketing planning
4Learns marketing information system
5Learns target market selection and target marketing strategies.
6Learns consumer market and industrial market

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0015 5      4     
LO 0025 5      4     
LO 0035 5      3     
LO 0045 5      4     
LO 0055 5      4     
LO 0065 5      4     
Sub Total30 30      23     
Contribution505000000400000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Mid-terms11818
Final examination11818
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1ALİ ALPER AKGÜN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ISLE 333 PRINCIPLES OF MARKETING 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. ALİ ALPER AKGÜN aakgun@pau.edu.tr TUR A0022 %
Goals Marketing course, is designed to help students learn about the basic concepts and practices of modern marketing in an enjoyable and practical way
Content Marketing Concept. The Importance of Marketing, Modern Marketing Approach, Marketing Environment, Strategic Marketing, Marketing Research and Marketing İnformation System, Consumer Market, Buyer Behavior , İndustrial Markets and İnternational Markets, Market Segmentation, Market Targeting, Marketing Mix and Promoting Products.
Topics
WeeksTopics
1 Introduction to Marketing Concept
2 Fundamentals of Marketing and Changes in Marketing Concept
3 Marketing, Social Life, Marketing Concept of Development Stages and Criticisms of Marketing
4 Market and Market Environment
5 Consumer Behavior
6 Industrial Markets
7 Buying Processews in the Industrial Markets
8 Marketing Information System
9 Marketing research
10 Segmenting
11 Target Markets
12 Positioning
13 Strategic Marketing Plans
14 Introduction to Marketing Management Concept
Materials
Materials are not specified.
Resources
ResourcesResources Language
Altunışık, R., Özdemir, Ş., Torlak, Ö. (2014) Pazarlama İlkeleri ve Yönetimi, Beta, İstanbulTürkçe
Mucuk, İ. (2014) Pazarlama İlkeleri, Türkmen Kitabevi, İstanbulTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes