1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF ARCHITECTURE AND DESIGN
  3. TEXTILE AND FASHION DESIGN DEPARTMENT
  4. 657 TEXTILE AND FASHION DESIGN
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
TMT 318FASHION MARKETING2 + 26th Semester3

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective Fashion marketing and marketing concepts, examination of their features.
Course Content It is to create a general knowledge of the students by considering all the information related to marketing such as market types, market segments, market selection strategies, mixed elements in terms of their businesses.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Analyzes and interprets the strategies applied in fashion marketing.
2Explains the brand concept and analyzes the brand management process in fashion marketing.
3Analyzes and interprets the strategies applied in fashion marketing.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05
LO 001     
LO 002     
LO 003     
Sub Total     
Contribution00000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14456
Hours for off-the-classroom study (Pre-study, practice)14114
Assignments122
Mid-terms133
Final examination133
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes