1 | Express the terms of Basic Marketing and Tourism Marketing. |
2 | Identify the importance of marketing at tourism. |
3 | Identify and express the properties and difficulties of service marketing and the points that need to be carefull at practice. |
4 | Describe market research, marketing strategies, marketing plans and programs. |
5 | Define producer and consumer oriented marketing components, distribution canals and promotion activities. |
6 | Interpret the datas collected by market research; analyse deficiencies and defects composed by interprets. |
7 | Translate opinions, problems and solution methods related by touristic markets and marketing activities to directors and investors of tourism enterprises. |
8 | Counsel for the young enterprises in the tourism sector. |