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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SBY 531SOCIAL MARKETING IN SPORTS3 + 05th Semester3,5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective This course is for students to understand social marketing, social marketing of sports dissemination process, how to capitalize on, sports-oriented generic information about the campaigns.
Course Content Social marketing concept, definition and purpose, social marketing mix product, price, distribution, promotion, partnerships, legislation, social marketing campaigns in the process.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1.knows social marketing, green marketing, eco-friendly concepts
2.knows the importance of social marketing at generalize the sport
3.Applies the principles of social marketing at sports marketing studies
4.Evaluates the marketing activities of macro and micro environment in terms social marketing
5.follows developments related to social marketing
6.willing to act as recognizing the importance of social marketing for consumers

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 001             
LO 002 5 5         
LO 003          4  
LO 004     5       
LO 005      4      
LO 0064            
Sub Total45 5 54   4  
Contribution1101011000100

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)8216
Assignments3515
Mid-terms188
Final examination11010
Total Work Load

ECTS Credit of the Course






91

3,5
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes