1. FIRST CYCLE - BACHELOR'S DEGREE
  2. SCHOOL OF SPORT SCIENCES AND TECHNOLOGY
  3. SPORTS MANAGEMENT DEPARTMENT
  4. 267 SPORT ADMINISTRATION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SBY 541ADVANCED SPORTS MARKETING3 + 03rd Semester3,5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The aim of this course is to produce new proposals to develop advanced topics related to sports marketing by analyzing their ability. .
Course Content Sports marketing theories and approaches, sports marketing with new developments, sports marketing-related research articles, national and international sports organizations, sports product and its features, components, sports marketing, sports and consumer decision-making process, sports marketing methods in organizations, sports organizations in the databases and sponsorship.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1.examines Sports organizations databases and the methods of marketing
2.Acquires the knowledge and skills to work in sport sponsorship
3.Evaluates the theories and approaches related to sports marketing
4.would be willing to implement new developments related to sports marketing agency
5.follows the research articles related to sports marketing

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 001      5  5   
LO 002           5 
LO 003             
LO 004             
LO 005        5    
Sub Total      5 55 5 
Contribution0000001011010

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)10220
Mid-terms166
Final examination11010
Presentation / Seminar Preparation11313
Total Work Load

ECTS Credit of the Course





91

3,5
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes