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FIRST CYCLE - BACHELOR'S DEGREE
FACULTY OF ENGINEERING
FOOD ENGINEERING DEPARTMENT
249 FOOD ENGINEERING
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
YBS 375
ENTERPRISE COMMUNICATION MANAGEMENT
2 + 0
7th Semester
3
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Elective
Course Objective
Explaining concept and importance of enterprise communication, introducing applications in enterprises, gaining skills to the students for evaluating enterprise communication as a whole and taking place in applications.
Course Content
Enterprise Image and Enterprise Identity, Enterprise Identity- Enterprise Culture, Relationship between Enterprise and Vision and Values, Enterprise Identity Planning, Difference of Enterprise Communication and Public Relations, Enterprise Communication Process, Enterprise Communication Management and Models, Completeness in Enterprise Communication, Enterprise Communication Tools, Enterprise Advertising, Communication in Management and Enterprise Behavior, Internal Enterprise Communication- Enterprise Affiliation, Enterprise Branding, Enterprise Brand Management.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Student can explain the importance of enterprise communication.
2
Student can analyze relation between institutionalization process and communication.
COURSE'S CONTRIBUTION TO PROGRAM
Data not found.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
2
28
Hours for off-the-classroom study (Pre-study, practice)
12
3
36
Mid-terms
1
4
4
Final examination
1
10
10
Total Work Load
ECTS Credit of the Course
78
3
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes