Weeks | Topics |
1 |
DEFINITION OF PUBLIC RELATIONS AND HISTORICAL DEVELOPMENT
|
2 |
COMPARISON OF PUBLIC RELATIONS, PROPAGANDA AND ADVERTISING
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3 |
PUBLIC DEFINITION, PUBLIC OPINION RESEARCH
|
4 |
CREATING, IMPLEMENTING AND CONCLUSION EVALUATION OF PUBLIC RELATIONS PLANS
|
5 |
CHARACTERISTICS OF THE PUBLIC RELATIONS, CHARACTERISTICS OF THE UNIT
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6 |
STRATEGIC MANAGEMENT IN PUBLIC RELATIONS
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7 |
CAMPAIGN PROCESSES AND RIGHT CAMPAIGNS IN PUBLIC RELATIONS
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8 |
MIDTERM
|
9 |
MEDIA AND MEDIA IN INTERNAL PUBLIC RELATIONS
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10 |
MEDIA AND INSTRUMENTS IN FOREIGN PUBLIC RELATIONS
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11 |
PUBLIC RELATIONS MODELS
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12 |
INTERNAL PUBLIC RELATIONS
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13 |
NON-CORPORATE PUBLIC RELATIONS
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14 |
GENERAL EVALUATION AND APPLICATION EXAMPLES
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