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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
IENG 438PUBLIC RELATIONS2 + 07th Semester2

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The aim of the course, to teach methods, principles and tools in order to explain the basic concepts in public relations. To gain the ability of development of public relations plans, aplication and interpret results.
Course Content Definition of public relations, historical development. Development of public relations plans, applications and interpret results.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Development of oral and written communication skills; memoranda and report writing; communicating in international contexts; public speech; and presentations.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 001       5    
Sub Total       5    
Contribution000000050000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14114
Mid-terms155
Final examination155
Total Work Load

ECTS Credit of the Course






52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2013-2014 Fall6KUDRET KANDEMİR


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
IENG 438 PUBLIC RELATIONS 2 + 0 6 Turkish 2013-2014 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer KUDRET KANDEMİR kandemir@pau.edu.tr MUH A02104 %70
Goals The aim of the course, to teach methods, principles and tools in order to explain the basic concepts in public relations. To gain the ability of development of public relations plans, aplication and interpret results.
Content Definition of public relations, historical development. Development of public relations plans, applications and interpret results.
Topics
WeeksTopics
1 Definition and key concepts of public relations
2 The Historical Development of Public Relations
3 Professionalization of Public Relations Process
4 Carrying Characteristics of Public Relations
5 Concepts To Public Relations
6 Public Relations Mix
7 Public Relations Activities Organization
8 Midterm
9 In-House Public Relations Practices and Internal Communication
10 Public Relations Process
11 Research and Planning
12 Implementation and Evaluation
13 Public Relations Communication Tools
14 Public Relations Social Responsibility
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes