COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
IENG 438PUBLIC RELATIONS2 + 07th Semester2

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The aim of the course, to teach methods, principles and tools in order to explain the basic concepts in public relations. To gain the ability of development of public relations plans, aplication and interpret results.
Course Content Definition of public relations, historical development. Development of public relations plans, applications and interpret results.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Development of oral and written communication skills; memoranda and report writing; communicating in international contexts; public speech; and presentations.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 01       5    
Sub Total       5    
Contribution000000050000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14114
Mid-terms155
Final examination155
Total Work Load

ECTS Credit of the Course






52

2

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Fall1YAŞAR YILDIRIM
Details 2020-2021 Fall3YAŞAR YILDIRIM

Course Details
Course Code:  IENG 438 Course Title:  PUBLIC RELATIONS
L+P Hour : 2 + 0   Course Code : 1   Language Of Instruction: Turkish Course Semester :  2020-2021 Fall
Course Coordinator :  LECTURER YAŞAR YILDIRIM E-Mail:  yyasar@pau.edu.tr Phone Number : 
Course Location MUH B0018-03,
Goals : The aim of the course, to teach methods, principles and tools in order to explain the basic concepts in public relations. To gain the ability of development of public relations plans, aplication and interpret results.
Content : Definition of public relations, historical development. Development of public relations plans, applications and interpret results.
Attendance : %70
Topics
WeeksTopics
1 DEFINITION OF PUBLIC RELATIONS AND HISTORICAL DEVELOPMENT
2 COMPARISON OF PUBLIC RELATIONS, PROPAGANDA AND ADVERTISING
3 PUBLIC DEFINITION, PUBLIC OPINION RESEARCH
4 CREATING, IMPLEMENTING AND CONCLUSION EVALUATION OF PUBLIC RELATIONS PLANS
5 CHARACTERISTICS OF THE PUBLIC RELATIONS, CHARACTERISTICS OF THE UNIT
6 STRATEGIC MANAGEMENT IN PUBLIC RELATIONS
7 CAMPAIGN PROCESSES AND RIGHT CAMPAIGNS IN PUBLIC RELATIONS
8 MIDTERM
9 MEDIA AND MEDIA IN INTERNAL PUBLIC RELATIONS
10 MEDIA AND INSTRUMENTS IN FOREIGN PUBLIC RELATIONS
11 PUBLIC RELATIONS MODELS
12 INTERNAL PUBLIC RELATIONS
13 NON-CORPORATE PUBLIC RELATIONS
14 GENERAL EVALUATION AND APPLICATION EXAMPLES
Materials
Materials are not specified.
Resources
ResourcesResources Language
PROF .DR.GÜLAY BUDAK HALKLA İLİŞKİLERTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes
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