COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
IENG 441MARKETING MANAGEMENT2 + 05th Semester2

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To teach the concepts of marketşng and sales, to explain the functions and the activities of marketing.
Course Content Marketing and selling concepts. Defination of markets, differentiation between markets,place of marketing within management functions,marketing strategies,marketing management process, relation with organization and control, strategic planning,planning the functional strategies, marketing information systems, exogenous environmental factors, attitutes and structures of consumer markets, international and global marketing,ıts structural and behavioral characteristics,target market approach, strategies of products and service, price strategies, place and distribution channels, physical distribution and promotion.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Research and discuss the changes in local and global markets
2Contributes to the marketing mix designing projects
3Develops solutions to problems in all interfaces between the production processes and customer relations management

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 01  222  22 3 
LO 02       33 2 
LO 03  23   32 3 
Sub Total  452  87 8 
Contribution001210032030

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14114
Mid-terms155
Final examination155
Total Work Load

ECTS Credit of the Course






52

2

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Fall1MELDA GÖLEMEZLİ

Course Details
Course Code:  IENG 441 Course Title:  MARKETING MANAGEMENT
L+P Hour : 2 + 0   Course Code : 1   Language Of Instruction: Turkish Course Semester :  2020-2021 Fall
Course Coordinator :  LECTURER MELDA GÖLEMEZLİ E-Mail:  mgolemezli@pau.edu.tr Phone Number : 
Course Location MUH A0486,
Goals : To teach the concepts of marketşng and sales, to explain the functions and the activities of marketing.
Content : Marketing and selling concepts. Defination of markets, differentiation between markets,place of marketing within management functions,marketing strategies,marketing management process, relation with organization and control, strategic planning,planning the functional strategies, marketing information systems, exogenous environmental factors, attitutes and structures of consumer markets, international and global marketing,ıts structural and behavioral characteristics,target market approach, strategies of products and service, price strategies, place and distribution channels, physical distribution and promotion.
Attendance : %70
Topics
WeeksTopics
1 The aim of the lesson and the procedure
2 marketing concepts and evolution of marketing
3 Marketing strategy and marketing management. The marketinf environment
4 Marketing decisions in Macro and Micro environment
5 Consumer and industrial buyers
6 Market segmentation and positioning
7 marketing informations systems and marketing research
8 Product decisions
9 Price decisions
10 place decisions
11 Promotion and marketing communication
12 marketing planning, implementation and control
13 ınternational marketing and sustainable marketing
14 Digital marketing
Materials
Materials are not specified.
Resources
ResourcesResources Language
PROF DR İSMET MUCUK PAZARLAMA İLKELERİ KİTABITürkçe
Anadolu Üniversitesi Pazarlama Yönetimi e-kitap linki: https://ets.anadolu.edu.tr/storage/nfs/PZL103U-Y/ebook/PZL103U-Y-12V1S1-8-0-0-SV1-ebook.pdfTürkçe
Atatürk Üniversitesi Pazarlama Yönetimi e-kitap linki: https://icerik.ataaof.edu.tr/?d=pazarlamayonetimiTürkçe
İstanbul Üniversitesi Pazarlama Yönetimi e-kitap linki: http://auzefkitap.istanbul.edu.tr/kitap/kok/pazarlamayonetimi.pdf Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes
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