PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
IENG 441	MARKETING MANAGEMENT	2 + 0	7th Semester	4,5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	To teach the concepts of marketşng and sales, to explain the functions and the activities of marketing.
Course Content	Marketing and selling concepts. Defination of markets, differentiation between markets,place of marketing within management functions,marketing strategies,marketing management process, relation with organization and control, strategic planning,planning the functional strategies, marketing information systems, exogenous environmental factors, attitutes and structures of consumer markets, international and global marketing,ıts structural and behavioral characteristics,target market approach, strategies of products and service, price strategies, place and distribution channels, physical distribution and promotion.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Research and discuss the changes in local and global markets
2	Contributes to the marketing mix designing projects
3	Develops solutions to problems in all interfaces between the production processes and customer relations management

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11
LO 001	3	3	3	3	3	3	3	3	3	3	3
Sub Total	3	3	3	3	3	3	3	3	3	3	3
Contribution	1	1	1	1	1	1	1	1	1	1	1

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Mid-terms	1	20	20
Final examination	1	27	27
Total Work Load ECTS Credit of the Course			117 4,5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
IENG 441	MARKETING MANAGEMENT	2 + 0	2	Turkish	2020-2021 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer MELDA GÖLEMEZLİ	mgolemezli@pau.edu.tr		MUH A0228 MUH B0131	%70

Goals		To teach the concepts of marketşng and sales, to explain the functions and the activities of marketing.
Content		Marketing and selling concepts. Defination of markets, differentiation between markets,place of marketing within management functions,marketing strategies,marketing management process, relation with organization and control, strategic planning,planning the functional strategies, marketing information systems, exogenous environmental factors, attitutes and structures of consumer markets, international and global marketing,ıts structural and behavioral characteristics,target market approach, strategies of products and service, price strategies, place and distribution channels, physical distribution and promotion.

Topics

Weeks	Topics
1	The aim of the lesson and the procedure
2	marketing concepts and evolution of marketing
3	Marketing strategy and marketing management. The marketinf environment
4	Marketing decisions in Macro and Micro environment
5	Consumer and industrial buyers
6	Market segmentation and positioning
7	marketing informations systems and marketing research
8	Product decisions
9	Price decisions
10	place decisions
11	Promotion and marketing communication
12	marketing planning, implementation and control
13	ınternational marketing and sustainable marketing
14	Digital marketing

Materials

Materials are not specified.

Resources

Resources	Resources Language
PROF DR İSMET MUCUK PAZARLAMA İLKELERİ KİTABI	Türkçe
Anadolu Üniversitesi Pazarlama Yönetimi e-kitap linki: https://ets.anadolu.edu.tr/storage/nfs/PZL103U-Y/ebook/PZL103U-Y-12V1S1-8-0-0-SV1-ebook.pdf	Türkçe
Atatürk Üniversitesi Pazarlama Yönetimi e-kitap linki: https://icerik.ataaof.edu.tr/?d=pazarlamayonetimi	Türkçe
İstanbul Üniversitesi Pazarlama Yönetimi e-kitap linki: http://auzefkitap.istanbul.edu.tr/kitap/kok/pazarlamayonetimi.pdf	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student