1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF ENGINEERING
  3. MECHANICAL ENGINEERING DEPARTMENT
  4. 244 Mechanical Engineering (Evening Classes)
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
YBS 375ENTERPRISE COMMUNICATION MANAGEMENT2 + 08th Semester4,5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective Explaining concept and importance of enterprise communication, introducing applications in enterprises, gaining skills to the students for evaluating enterprise communication as a whole and taking place in applications.
Course Content Enterprise Image and Enterprise Identity, Enterprise Identity- Enterprise Culture, Relationship between Enterprise and Vision and Values, Enterprise Identity Planning, Difference of Enterprise Communication and Public Relations, Enterprise Communication Process, Enterprise Communication Management and Models, Completeness in Enterprise Communication, Enterprise Communication Tools, Enterprise Advertising, Communication in Management and Enterprise Behavior, Internal Enterprise Communication- Enterprise Affiliation, Enterprise Branding, Enterprise Brand Management.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Student can explain the importance of enterprise communication.
2Student can analyze relation between institutionalization process and communication.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11
LO 00133333333333
LO 00233333333333
Sub Total66666666666
Contribution33333333333

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14342
Mid-terms12020
Final examination12727
Total Work Load

ECTS Credit of the Course





117

4,5
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes