Weeks | Topics |
1 |
The aim of the lesson and the procedure
|
2 |
marketing concepts and evolution of marketing
|
3 |
Marketing strategy and marketing management. The marketinf environment
|
4 |
Marketing decisions in Macro and Micro environment
|
5 |
Consumer and industrial buyers
|
6 |
Market segmentation and positioning
|
7 |
marketing informations systems and marketing research
|
8 |
Product decisions
|
9 |
Price decisions
|
10 |
place decisions
|
11 |
Promotion and marketing communication
|
12 |
marketing planning, implementation and control
|
13 |
ınternational marketing and sustainable marketing
|
14 |
Digital marketing
|