COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 320CONSUMER BEHAVIOURS3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The main objectives of this course are to understand of consumer behavior and to develop an understanding of peoples' consumption-related behaviors and to evaluate marketing strategies intended to influence those behaviors.
Course Content The concepts of necessity, customer, consumer and consumption, the concept of consumer behaviour and marketing, the importance of consumer behaviour in marketing and selling, purchase process, the models of consumer behaviour, the relationship among need, impulse and motivation, perception, learning, attitude, personality and the theories of personality, life style, culture and subculture, social class, family, reference groups, customer in industrial markets and their buying characteristics
Prerequisites BUSI 329 MARKETING - I
Corequisite No the corequisite of lesson.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Anaylzes firms’ target groups from individual to organizational customers.
2Defines the factors of consumer buying behaviour.
3Interpretes organizational buying behaviour process.
4Uses this information to determine target markets, market segmentation and market positioning with analysing consumer behaviour,
1Anaylzes firms’ target groups from individual to organizational customers.
2Defines the factors of consumer buying behaviour.
3Interpretes organizational buying behaviour process.
4Uses this information to determine target markets, market segmentation and market positioning with analysing consumer behaviour,

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06
LO 01      
LO 02      
LO 03      
LO 04      
Sub Total      
Contribution000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Mid-terms177
Final examination11111
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Spring2MUSTAFA ATAHAN YILMAZ

Course Details
Course Code:  ISLE 320 Course Title:  CONSUMER BEHAVIOURS
L+P Hour : 3 + 0   Course Code : 2   Language Of Instruction: Turkish Course Semester :  2020-2021 Spring
Course Coordinator :  RESEARCH ASSISTANT MUSTAFA ATAHAN YILMAZ E-Mail:  matahany@pau.edu.tr Phone Number : 
Course Location İİBF C0102,
Goals : The main objectives of this course are to understand of consumer behavior and to develop an understanding of peoples' consumption-related behaviors and to evaluate marketing strategies intended to influence those behaviors.
Content : The concepts of necessity, customer, consumer and consumption, the concept of consumer behaviour and marketing, the importance of consumer behaviour in marketing and selling, purchase process, the models of consumer behaviour, the relationship among need, impulse and motivation, perception, learning, attitude, personality and the theories of personality, life style, culture and subculture, social class, family, reference groups, customer in industrial markets and their buying characteristics
Attendance : %
Topics
WeeksTopics
1 The Concepts of Necessity, Customer, Consumer and Consumption
2 The Concept of Consumer Behaviour and Marketing
3 The importance of Consumer Behaviour in Marketing and Selling
4 Purchase Process
5 The Models of Consumer Behaviours
6 The Relationship among Need, Impulse and Motivation
7 Perception
8 Learning
9 Attitude
10 Personality and The Theories of Personality
11 Life Style
12 Culture and Subculture
13 Social Class, Family, Reference Groups
14 Customer in Industrial Markets and Their Buying Characteristics
Materials
Materials are not specified.
Resources
ResourcesResources Language
Islamoğlu, A. H. ve Altunışık, R. (2008) Tüketici Davranışları, Sakarya Yayıncılık, SakaryaTürkçe
Odabaşı, Y. Tüketici DavranışlarıTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes
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