PAÜ .:. Eğitim Öğretim Bilgi Sistemi

Prospective Student

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ISLE 409	RETAILING	3 + 0	5th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	Retailing today is at a complex crossroads. On the one hand retail sales are at their highest point at the history. New technologies are improving retail productivity. There are lots of opportunities to start a new retail business and to become a franchisee. Global retailing possibilities abound. On the other hand, retailers face numerous challenges. Retail decision makers can best address challenges by fully understanding and applying the basic principles of retailing in a well structured and systematic retail strategy. This course aims to introduce retail management.
Course Content	1. An introduction to retailing 2. Strategic planning in retailing 3. Retail institutions by ownership 4. Retail institutions by store based strategy mix 5. Identifying and understanding consumers 6. Information gathering and processing in retailing 7. Trade-area analysis 8. Site selection 9. Developing merchandise plans 10. Implementing merchandise plans 11. Financial merchandise management 12. Pricing in retailing
Prerequisites	BUSI 329 MARKETING - I
Corequisite	No the corequisite of lesson.

COURSE LEARNING OUTCOMES

1	Learns basic concepts of retailing.
2	Learns retailing strategies.
3	Learns Information gathering and processing in retailing.
4	Learns retail management.

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	5	70
Mid-terms	1	7	7
Final examination	1	11	11
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester	Mode of Delivery
ISLE 409	RETAILING	3 + 0	2	English	2012-2013 Fall	Face to Face

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. AHMET BARDAKCI	abardakci@pau.edu.tr		İİBF AB112	%

Goals		Retailing today is at a complex crossroads. On the one hand retail sales are at their highest point at the history. New technologies are improving retail productivity. There are lots of opportunities to start a new retail business and to become a franchisee. Global retailing possibilities abound. On the other hand, retailers face numerous challenges. Retail decision makers can best address challenges by fully understanding and applying the basic principles of retailing in a well structured and systematic retail strategy. This course aims to introduce retail management.
Content		1. An introduction to retailing 2. Strategic planning in retailing 3. Retail institutions by ownership 4. Retail institutions by store based strategy mix 5. Identifying and understanding consumers 6. Information gathering and processing in retailing 7. Trade-area analysis 8. Site selection 9. Developing merchandise plans 10. Implementing merchandise plans 11. Financial merchandise management 12. Pricing in retailing

Topics

Weeks	Topics
1	Introduction to retailing
2	Strategic planning in retailing
3	Retail institutions by ownership
4	Retail institutions by store based strategy mix
5	Identifying and understanding consumers
6	Information gathering and processing in retailing
7	Midterm exam
8	Trade-area analysis
9	Site selection
10	Developing merchandise plans
11	Implementing merchandise plans
12	Financial merchandise management
13	Pricing in retailing
14	Establishing a retail image

Materials

Materials are not specified.

Resources

Resources	Resources Language
Retail Management, Berry Berman & Joel R. Evans	English

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Contribution