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Information Package & Course Catalogue
FIRST CYCLE - BACHELOR'S DEGREE
.
FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES
.
INTERNATIONAL TRADE AND FINANCE DEPARTMENT
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216 INTERNATIONAL TRADE AND FINANCE (Evening Classes)) (2016)
Course Information
|
Course Learning Outcomes
|
Course's Contribution To Program
|
ECTS Workload
|
Course Details
COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
ISLE 409
RETAILING
3 + 0
5th Semester
5
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Elective
Course Objective
Retailing today is at a complex crossroads. On the one hand retail sales are at their highest point at the history. New technologies are improving retail productivity. There are lots of opportunities to start a new retail business and to become a franchisee. Global retailing possibilities abound. On the other hand, retailers face numerous challenges. Retail decision makers can best address challenges by fully understanding and applying the basic principles of retailing in a well structured and systematic retail strategy. This course aims to introduce retail management.
Course Content
1. An introduction to retailing 2. Strategic planning in retailing 3. Retail institutions by ownership 4. Retail institutions by store based strategy mix 5. Identifying and understanding consumers 6. Information gathering and processing in retailing 7. Trade-area analysis 8. Site selection 9. Developing merchandise plans 10. Implementing merchandise plans 11. Financial merchandise management 12. Pricing in retailing
Prerequisites
BUSI 329 MARKETING - I
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to face
COURSE LEARNING OUTCOMES
1
Learns basic concepts of retailing.
2
Learns retailing strategies.
3
Learns Information gathering and processing in retailing.
4
Learns retail management.
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
LO 01
3
3
3
3
3
3
LO 02
3
3
3
3
3
3
LO 03
3
3
3
3
3
3
LO 04
3
3
3
3
3
3
Sub Total
12
12
12
12
12
12
Contribution
3
3
3
3
3
3
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
5
70
Mid-terms
1
7
7
Final examination
1
11
11
Total Work Load
ECTS Credit of the Course
130
5
COURSE DETAILS
Select Year
All Years
2012-2013 Fall
2011-2012 Summer
2011-2012 Fall
Course Term
No
Instructors
Details
2012-2013 Fall
2
AHMET BARDAKCI
Course Details
Course Code:
ISLE 409
Course Title:
RETAILING
L+P Hour :
3 + 0
Course Code :
2
Language Of Instruction:
English
Course Semester :
2012-2013 Fall
Course Coordinator :
PROFESSOR AHMET BARDAKCI
E-Mail:
abardakci@pau.edu.tr
Phone Number :
Course Location
İİBF AB112,
Goals :
Retailing today is at a complex crossroads. On the one hand retail sales are at their highest point at the history. New technologies are improving retail productivity. There are lots of opportunities to start a new retail business and to become a franchisee. Global retailing possibilities abound. On the other hand, retailers face numerous challenges. Retail decision makers can best address challenges by fully understanding and applying the basic principles of retailing in a well structured and systematic retail strategy. This course aims to introduce retail management.
Content :
1. An introduction to retailing 2. Strategic planning in retailing 3. Retail institutions by ownership 4. Retail institutions by store based strategy mix 5. Identifying and understanding consumers 6. Information gathering and processing in retailing 7. Trade-area analysis 8. Site selection 9. Developing merchandise plans 10. Implementing merchandise plans 11. Financial merchandise management 12. Pricing in retailing
Attendance :
%
Topics
Weeks
Topics
1
Introduction to retailing
2
Strategic planning in retailing
3
Retail institutions by ownership
4
Retail institutions by store based strategy mix
5
Identifying and understanding consumers
6
Information gathering and processing in retailing
7
Midterm exam
8
Trade-area analysis
9
Site selection
10
Developing merchandise plans
11
Implementing merchandise plans
12
Financial merchandise management
13
Pricing in retailing
14
Establishing a retail image
Materials
Materials are not specified.
Resources
Resources
Resources Language
Retail Management, Berry Berman & Joel R. Evans
English
Course Assessment
Assesment Methods
Percentage (%)
Assesment Methods Title
Final Exam
60
Final Exam
Midterm Exam
40
Midterm Exam
L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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