COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BUSI 425RETAIL MANAGEMENT3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective Retailing today is at a complex crossroads. On the one hand retail sales are at their highest point at the history. New technologies are improving retail productivity. There are lots of opportunities to start a new retail business and to become a franchisee. Global retailing possibilities abound. On the other hand, retailers face numerous challenges. Retail decision makers can best address challenges by fully understanding and applying the basic principles of retailing in a well structured and systematic retail strategy. This course aims to introduce retail management.
Course Content 1. An introduction to retailing 2. Strategic planning in retailing 3. Retail institutions by ownership 4. Retail institutions by store based strategy mix 5. Identifying and understanding consumers 6. Information gathering and processing in retailing 7. Trade-area analysis 8. Site selection 9. Developing merchandise plans 10. Implementing merchandise plans 11. Financial merchandise management 12. Pricing in retailing
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Learns basic concepts of retailing.
2Learns retailing strategies.
3Learns Information gathering and processing in retailing.
4Learns retail management.

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Mid-terms177
Final examination11111
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes
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