COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BUSI 434INTERNATIONAL MARKETING - II3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective International marketing has become a necessary way of life for firms that wish to survive and grow in the dynamic world economy. World markets are evolving. New competitors are appearing and the old ones are growing through alliances, acquisitions and mergers. The global village is becoming a global marketplace. This course aims to address the challenges and opportunities for international marketers
Course Content Introduction: the concept of international marketing Factors influencing international marketing decisions International trade theories International marketing strategy International product policy Distribution: foreign market entry Pricing in international marketing International promotion
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Learns to international marketing management
1Learns the concept of international marketing

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06
LO 01      
Sub Total      
Contribution000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Mid-terms177
Final examination11111
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Spring3AHMET BARDAKCI

Course Details
Course Code:  BUSI 434 Course Title:  INTERNATIONAL MARKETING - II
L+P Hour : 3 + 0   Course Code : 3   Language Of Instruction: English Course Semester :  2020-2021 Spring
Course Coordinator :  PROFESSOR AHMET BARDAKCI E-Mail:  abardakci@pau.edu.tr Phone Number : 
Course Location İİBF A0011,
Goals : International marketing has become a necessary way of life for firms that wish to survive and grow in the dynamic world economy. World markets are evolving. New competitors are appearing and the old ones are growing through alliances, acquisitions and mergers. The global village is becoming a global marketplace. This course aims to address the challenges and opportunities for international marketers
Content : Introduction: the concept of international marketing Factors influencing international marketing decisions International trade theories International marketing strategy International product policy Distribution: foreign market entry Pricing in international marketing International promotion
Attendance : %80
Topics
WeeksTopics
1 Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
2 Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
3 Brand and Product Decisions in Global Marketing
4 Brand and Product Decisions in Global Marketing
5 Pricing Decisions
6 Pricing Decisions
7 Global Marketing Channels and Physical Distribution
8 Global Marketing Communication Decision I
9 Global Marketing Communication Decision I
10 Global Marketing Communication Decision II
11 Global Marketing Communication Decision II
12 Global Marketing and the Digital Revolution
13 Strategic Elements of Competitive Advantage
14 Leadership, Organization, and Corporate Social Responsibility
Materials
Materials are not specified.
Resources
ResourcesResources Language
Green, M. C., & Keegan, W. J. (2020). Global marketing. Pearson Education Limited.English
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes
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