COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BUSI 329MARKETING - I3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective Marketing is a business activity that identifies customer needs and wants, determines which target markets it can serve best and designs appropriate products, services and programs to serve these markets. The goal of marketing is to create customer satisfaction profitably by building valued relationships with customers. Marketing is not solely advertising or selling. Marketing is less about selling and more about knowing what to make. Organizations gain market leadership by understanding customer needs and finding solutions that delight through superior value, quality and service. No amount of advertising or selling can compensate for a lack of customer satisfaction. Principles of Marketing helps students learn and apply the basic concepts and practices of modern marketing as used in a wide variety of settings: in product and service firms, consumer and business markets, profit and non-profit organizations, domestic and global companies, and small and large businesses.
Course Content Marketing in a changing world: Marketing planning Marketing Information Consumer Buyer Behavior organizational Buyer Behavior Market segmentation and targeting product Positioning Building customer satisfaction analysis of C ompetition and marketing strategies New-Product Development and Product Life-Cycle Strategies Designing products: products, brands, packaging and services
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Learn the basic marketing terminology
2Identify the goal of the marketing system
3Identify the modern marketing practices
4Learn competitors and competitive analyses

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Mid-terms177
Final examination11111
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Fall2MURAT KANTAR
Details 2020-2021 Fall2AHMET BARDAKCI

Course Details
Course Code:  BUSI 329 Course Title:  MARKETING - I
L+P Hour : 3 + 0   Course Code : 2   Language Of Instruction: English Course Semester :  2020-2021 Fall
Course Coordinator :  RESEARCH ASSISTANT MURAT KANTAR E-Mail:  mkantar@pau.edu.tr Phone Number : 
Course Location İİBF A0014,
Goals : Marketing is a business activity that identifies customer needs and wants, determines which target markets it can serve best and designs appropriate products, services and programs to serve these markets. The goal of marketing is to create customer satisfaction profitably by building valued relationships with customers. Marketing is not solely advertising or selling. Marketing is less about selling and more about knowing what to make. Organizations gain market leadership by understanding customer needs and finding solutions that delight through superior value, quality and service. No amount of advertising or selling can compensate for a lack of customer satisfaction. Principles of Marketing helps students learn and apply the basic concepts and practices of modern marketing as used in a wide variety of settings: in product and service firms, consumer and business markets, profit and non-profit organizations, domestic and global companies, and small and large businesses.
Content : Marketing in a changing world: Marketing planning Marketing Information Consumer Buyer Behavior organizational Buyer Behavior Market segmentation and targeting product Positioning Building customer satisfaction analysis of C ompetition and marketing strategies New-Product Development and Product Life-Cycle Strategies Designing products: products, brands, packaging and services
Attendance : %
Topics
WeeksTopics
1 marketing: creating and capturing customer value
2 marketing: creating and capturing customer value
3 company and marketing strategy: partnering to build customer relationshps
4 analyzing the marketing environment
5 analyzing the marketing environment
6 managing marketing information to gain customer insights
7 midterm exam
8 customer markets and consumer buying behaviour
9 customer markets and consumer buying behaviour
10 business markets and business buyer behaviour
11 customer driven marketing strategy
12 products services and brands
13 products services and brands
14 new product development and product life cycle strategies
Materials
Materials are not specified.
Resources
ResourcesResources Language
Principles of marketing, Philip Kotler and gary ArmstrongEnglish
Principles of marketing, Philip Kotler and gary ArmstrongEnglish
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes
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