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Information Package & Course Catalogue
FIRST CYCLE - BACHELOR'S DEGREE
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FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES
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INTERNATIONAL TRADE AND FINANCE DEPARTMENT
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216 INTERNATIONAL TRADE AND FINANCE (Evening Classes)) (2016)
Course Information
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Course Learning Outcomes
|
Course's Contribution To Program
|
ECTS Workload
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Course Details
COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
BUSI 332
MARKETING - II
3 + 0
6th Semester
5
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Compulsory
Course Objective
People in businesses need to know how to define and segment markets and how to position themselves by developing need-satisfying products and services for their chosen target segments. They must know how to price their offerings attractively and affordably, and how to choose and manage the marketing channel that delivers these products and services to customers. They need to know how to advertise and promote their products and services, so that customers will know about and want them. All of these require a broad range of skills to sense, serve and satisfy consumers. This course intends to discover above topics.
Course Content
Marketing channels Retailing and wholesaling Integrated marketing communications Advertising and public relations Personal selling and sales promotion Direct and online marketing: Marketing ethics and social responsibility
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to face
COURSE LEARNING OUTCOMES
1
To learn product management
2
To learn pricing management
3
To learn promotion management
4
To learn distribution management
COURSE'S CONTRIBUTION TO PROGRAM
Data not found.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
5
70
Mid-terms
1
7
7
Final examination
1
11
11
Total Work Load
ECTS Credit of the Course
130
5
COURSE DETAILS
Select Year
All Years
2020-2021 Spring
2019-2020 Spring
2018-2019 Spring
2017-2018 Summer
2017-2018 Spring
2016-2017 Spring
2015-2016 Spring
2014-2015 Spring
2013-2014 Spring
Course Term
No
Instructors
Details
2020-2021 Spring
3
AHMET BARDAKCI
Course Details
Course Code:
BUSI 332
Course Title:
MARKETING - II
L+P Hour :
3 + 0
Course Code :
3
Language Of Instruction:
English
Course Semester :
2020-2021 Spring
Course Coordinator :
PROFESSOR AHMET BARDAKCI
E-Mail:
abardakci@pau.edu.tr
Phone Number :
Course Location
İİBF AB101,
Goals :
People in businesses need to know how to define and segment markets and how to position themselves by developing need-satisfying products and services for their chosen target segments. They must know how to price their offerings attractively and affordably, and how to choose and manage the marketing channel that delivers these products and services to customers. They need to know how to advertise and promote their products and services, so that customers will know about and want them. All of these require a broad range of skills to sense, serve and satisfy consumers. This course intends to discover above topics.
Content :
Marketing channels Retailing and wholesaling Integrated marketing communications Advertising and public relations Personal selling and sales promotion Direct and online marketing: Marketing ethics and social responsibility
Attendance :
%
Topics
Weeks
Topics
1
pricing: understanding and capturing customer value
2
pricing strategies
3
marketing channels: delivering customer value
4
retailing and wholesaling
5
integrated marketing communications strategy
6
advertising and public relations
7
midterm exam
8
personal selling and sales promotion
9
direct and online marketing
10
creating competitive advantage
11
creating competitive advantage
12
the global marketplace
13
the global marketplace
14
sustainable marketing: social responsibility and ethics
Materials
Materials are not specified.
Resources
Resources
Resources Language
Principles of marketing, Philip Kotler and gary Armstrong
English
Course Assessment
Assesment Methods
Percentage (%)
Assesment Methods Title
Final Exam
60
Final Exam
Midterm Exam
40
Midterm Exam
L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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