COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BUSI 332MARKETING - II3 + 06th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective People in businesses need to know how to define and segment markets and how to position themselves by developing need-satisfying products and services for their chosen target segments. They must know how to price their offerings attractively and affordably, and how to choose and manage the marketing channel that delivers these products and services to customers. They need to know how to advertise and promote their products and services, so that customers will know about and want them. All of these require a broad range of skills to sense, serve and satisfy consumers. This course intends to discover above topics.
Course Content Marketing channels Retailing and wholesaling Integrated marketing communications Advertising and public relations Personal selling and sales promotion Direct and online marketing: Marketing ethics and social responsibility
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1To learn product management
2To learn pricing management
3To learn promotion management
4To learn distribution management

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Mid-terms177
Final examination11111
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Spring3AHMET BARDAKCI

Course Details
Course Code:  BUSI 332 Course Title:  MARKETING - II
L+P Hour : 3 + 0   Course Code : 3   Language Of Instruction: English Course Semester :  2020-2021 Spring
Course Coordinator :  PROFESSOR AHMET BARDAKCI E-Mail:  abardakci@pau.edu.tr Phone Number : 
Course Location İİBF AB101,
Goals : People in businesses need to know how to define and segment markets and how to position themselves by developing need-satisfying products and services for their chosen target segments. They must know how to price their offerings attractively and affordably, and how to choose and manage the marketing channel that delivers these products and services to customers. They need to know how to advertise and promote their products and services, so that customers will know about and want them. All of these require a broad range of skills to sense, serve and satisfy consumers. This course intends to discover above topics.
Content : Marketing channels Retailing and wholesaling Integrated marketing communications Advertising and public relations Personal selling and sales promotion Direct and online marketing: Marketing ethics and social responsibility
Attendance : %
Topics
WeeksTopics
1 pricing: understanding and capturing customer value
2 pricing strategies
3 marketing channels: delivering customer value
4 retailing and wholesaling
5 integrated marketing communications strategy
6 advertising and public relations
7 midterm exam
8 personal selling and sales promotion
9 direct and online marketing
10 creating competitive advantage
11 creating competitive advantage
12 the global marketplace
13 the global marketplace
14 sustainable marketing: social responsibility and ethics
Materials
Materials are not specified.
Resources
ResourcesResources Language
Principles of marketing, Philip Kotler and gary ArmstrongEnglish
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes
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