PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
BUSI 332	MARKETING - II	3 + 0	6th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	This course aims to provide insight about marketing management
Course Content	Product specifiacally branding strategies, pricing, place and promotion elements of marketing are the main concern of this course.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.

COURSE LEARNING OUTCOMES

1	Learn product management
2	Learn pricing management
3	Learn distribution management
4	Learn promotion management

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	5	70
Mid-terms	1	7	7
Final examination	1	11	11
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester	Mode of Delivery
BUSI 332	MARKETING - II	3 + 0	2	English	2024-2025 Spring	Face to Face

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. MURAT KANTAR	mkantar@pau.edu.tr		İİBF AB101 İİBF AB107	%70

Goals		This course aims to provide insight about marketing management
Content		Product specifiacally branding strategies, pricing, place and promotion elements of marketing are the main concern of this course.

Topics

Weeks	Topics
1	pricing: understanding and capturing customer value
2	pricing strategies
3	marketing channels: delivering customer value
4	retailing and wholesaling
5	integrated marketing communications strategy
6	advertising and public relations
7	midterm exam
8	personal selling and sales promotion
9	direct and online marketing
10	creating competitive advantage
11	creating competitive advantage
12	the global marketplace
13	the global marketplace
14	sustainable marketing: social responsibility and ethics

Materials

Materials are not specified.

Resources

Resources	Resources Language
Principles of marketing, Philip Kotler and gary Armstrong	English

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student