PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
SBKY 415	PUBLIC RELATIONS IN ADMINISTRATION	3 + 0	7th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	To teach the activities and organization of public relations at private sector or public institutions
Course Content	The concept of public relations, its historical development, behavioral, management, methods and techniques, principles, organization.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Defines public relations
2	Explains the behavioral dimension of public relations.
3	Compares Turkish Public Relations activities with other countries.
4	Analysis the principles of public relations.
5	Evaluates the activities of public relations in times of crisis.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06
LO 001	3	3	3	3	3	3
LO 002	3	3	3	3	3	3
LO 003	3	3	3	3	3	3
LO 004	3	3	3	3	3	3
LO 005	3	3	3	3	3	3
Sub Total	15	15	15	15	15	15
Contribution	3	3	3	3	3	3

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	5	70
Mid-terms	1	7	7
Final examination	1	11	11
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
SBKY 415	PUBLIC RELATIONS IN ADMINISTRATION	3 + 0	2	Turkish	2016-2017 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer ÖZGE ÜNVER DİRLİK	ounver@pau.edu.tr		İİBF C0013	%70

Goals		To teach the activities and organization of public relations at private sector or public institutions
Content		The concept of public relations, its historical development, behavioral, management, methods and techniques, principles, organization.

Topics

Materials

Materials are not specified.

Resources

Resources	Resources Language
PROF .DR.GÜLAY BUDAK HALKLA İLİŞKİLER	Türkçe
PROF .DR.GÜLAY BUDAK HALKLA İLİŞKİLER	Türkçe
PROF .DR.GÜLAY BUDAK HALKLA İLİŞKİLER	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student