COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SBKY 415PUBLIC RELATIONS IN ADMINISTRATION3 + 07th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To teach the activities and organization of public relations at private sector or public institutions
Course Content The concept of public relations, its historical development, behavioral, management, methods and techniques, principles, organization.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Defines public relations
2Explains the behavioral dimension of public relations.
3Compares Turkish Public Relations activities with other countries.
4Analysis the principles of public relations.
5Evaluates the activities of public relations in times of crisis.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06
LO 01333333
LO 02333333
LO 03333333
LO 04333333
LO 05333333
Sub Total151515151515
Contribution333333

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Mid-terms177
Final examination11111
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2016-2017 Fall2ÖZGE ÜNVER DİRLİK

Course Details
Course Code:  SBKY 415 Course Title:  PUBLIC RELATIONS IN ADMINISTRATION
L+P Hour : 3 + 0   Course Code : 2   Language Of Instruction: Turkish Course Semester :  2016-2017 Fall
Course Coordinator :  LECTURER ÖZGE ÜNVER DİRLİK E-Mail:  ounver@pau.edu.tr Phone Number : 
Course Location İİBF C0013,
Goals : To teach the activities and organization of public relations at private sector or public institutions
Content : The concept of public relations, its historical development, behavioral, management, methods and techniques, principles, organization.
Attendance : %70
Topics
WeeksTopics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
ResourcesResources Language
PROF .DR.GÜLAY BUDAK HALKLA İLİŞKİLERTürkçe
PROF .DR.GÜLAY BUDAK HALKLA İLİŞKİLERTürkçe
PROF .DR.GÜLAY BUDAK HALKLA İLİŞKİLERTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes
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