Weeks | Topics |
1 |
pricing: understanding and capturing customer value
|
2 |
pricing strategies
|
3 |
marketing channels: delivering customer value
|
4 |
retailing and wholesaling
|
5 |
integrated marketing communications strategy
|
6 |
advertising and public relations
|
7 |
midterm exam
|
8 |
personal selling and sales promotion
|
9 |
direct and online marketing
|
10 |
creating competitive advantage
|
11 |
creating competitive advantage
|
12 |
the global marketplace
|
13 |
the global marketplace
|
14 |
sustainable marketing: social responsibility and ethics
|