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FIRST CYCLE - BACHELOR'S DEGREE
FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES
ECONOMICS DEPARTMENT
296 ECONOMICS (ENGLISH) (EVENING CLASSES)
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
ISLE 409
RETAILING
3 + 0
7th Semester
5
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Elective
Course Objective
Retailing today is at a complex crossroads. On the one hand retail sales are at their highest point at the history. New technologies are improving retail productivity. There are lots of opportunities to start a new retail business and to become a franchisee. Global retailing possibilities abound. On the other hand, retailers face numerous challenges. Retail decision makers can best address challenges by fully understanding and applying the basic principles of retailing in a well structured and systematic retail strategy. This course aims to introduce retail management.
Course Content
1. An introduction to retailing 2. Strategic planning in retailing 3. Retail institutions by ownership 4. Retail institutions by store based strategy mix 5. Identifying and understanding consumers 6. Information gathering and processing in retailing 7. Trade-area analysis 8. Site selection 9. Developing merchandise plans 10. Implementing merchandise plans 11. Financial merchandise management 12. Pricing in retailing
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Learns basic concepts of retailing.
2
Learns retailing strategies.
3
Learns Information gathering and processing in retailing.
4
Learns retail management.
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
PO 11
PO 12
LO 001
5
5
5
5
5
5
5
5
5
5
5
5
LO 002
5
4
5
4
5
4
5
4
5
4
5
5
LO 003
4
5
4
5
4
5
4
5
4
5
4
5
LO 004
4
5
4
5
4
5
4
5
4
5
4
5
Sub Total
18
19
18
19
18
19
18
19
18
19
18
20
Contribution
5
5
5
5
5
5
5
5
5
5
5
5
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
13
3
39
Assignments
1
10
10
Mid-terms
1
13
13
Final examination
1
26
26
Total Work Load
ECTS Credit of the Course
130
5
COURSE DETAILS
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This course is not available in selected semester.
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes