1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES
  3. ECONOMICS DEPARTMENT
  4. 296 ECONOMICS (ENGLISH) (EVENING CLASSES)
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 318MARKETING3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective Marketing course, is designed to help students learn about the basic concepts and practices of modern marketing in an enjoyable and practical way
Course Content Marketing Concept. The Importance of Marketing, Modern Marketing Approach, Marketing Environment, Strategic Marketing, Marketing Research and Marketing İnformation System, Consumer Market, Buyer Behavior , İndustrial Markets and İnternational Markets, Market Segmentation, Market Targeting, Marketing Mix and Promoting Products.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns classical marketing and modern marketing concept approach..
2Learns Marketing planning, marketing goals and strategies
3Learns strategic marketing planning
4Learns marketing information system
5Learns target market selection and target marketing strategies
6Learns consumer market and industrial market
1Learns classical marketing and modern marketing concept approach..
2Learns Marketing planning, marketing goals and strategies
3Learns strategic marketing planning
4Learns marketing information system
5Learns target market selection and target marketing strategies
6Learns consumer market and industrial market

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 001            
LO 002            
LO 003            
LO 004            
LO 005            
LO 006            
Sub Total            
Contribution000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13339
Assignments11010
Mid-terms11313
Final examination12626
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes