Weeks | Topics |
1 |
Introduction to retailing
|
2 |
Strategic planning in retailing
|
3 |
Retail institutions by ownership
|
4 |
Retail institutions by store based strategy mix
|
5 |
Identifying and understanding consumers
|
6 |
Information gathering and processing in retailing
|
7 |
Midterm exam
|
8 |
Trade-area analysis
|
9 |
Site selection
|
10 |
Developing merchandise plans
|
11 |
Implementing merchandise plans
|
12 |
Financial merchandise management
|
13 |
Pricing in retailing
|
14 |
Establishing a retail image
|