Weeks | Topics |
1 |
International Marketing, Global Marketing Concepts, Export and Import Processes
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2 |
Introduction to Global Marketing
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3 |
Global Economic Environment, Global Trade Environment
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4 |
Social and Cultural Environments, Politic and Legal Environmets
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5 |
Global Information Systems and Market/Marketing Research
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6 |
Segmentation, Targeting and Positioning-Export, Imports,
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7 |
Finance of International Trade, Payment Methods and Outdourcing,
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8 |
Global Market Entry Strategies
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9 |
Product Mix and Branding in the Global Markets
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10 |
Pricing Decisions and Delivery Methods
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11 |
Global Marketing Channels and Physical Distribution
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12 |
Global Marketing Communication and Promotion Mix: Advertising-Public Relations
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13 |
Global Marketing Communication and Promotion Mix: Sales Promotion-Personel Selling- Direct Marketing etc.
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14 |
Digital Revolution in the Global Marketing
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