Weeks | Topics |
1 |
Introduction to Marketing Concept
|
2 |
Fundamentals of Marketing and Changes in Marketing Concept
|
3 |
Marketing, Social Life, Marketing Concept of Development Stages and Criticisms of Marketing
|
4 |
Market and Market Environment
|
5 |
Consumer Behavior
|
6 |
Industrial Markets
|
7 |
Buying Processews in the Industrial Markets
|
8 |
Marketing Information System
|
9 |
Marketing research
|
10 |
Segmenting
|
11 |
Target Markets
|
12 |
Positioning
|
13 |
Strategic Marketing Plans
|
14 |
Introduction to Marketing Management Concept
|