PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
DTIC 206	INTERNATIONAL MARKETING	2 + 0	4th Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	To understand the importance and basic strategies of International Marketing.
Course Content	The international commercial terms the documents used, the payment terms used for export , the payment terms and analyzing the types. The acceptance credit, and the types of letter of credit .
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Implements international marketing techniques.
2	Executes the E-Commerce Applications

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Mid-terms	1	28	28
Final examination	1	30	30
Presentation / Seminar Preparation	1	18	18
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
DTIC 206	INTERNATIONAL MARKETING	2 + 0	2	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer MÜKRİME ÖKSÜZ DEMİRGUBUZ	mdemirgubuz@pau.edu.tr		TUR A0001	%60

Goals		To understand the importance and basic strategies of International Marketing.
Content		The international commercial terms the documents used, the payment terms used for export , the payment terms and analyzing the types. The acceptance credit, and the types of letter of credit .

Topics

Weeks	Topics
1	General information about the marketing
2	the international marketing related concepts
3	the international marketing environment
4	the international market researches
5	international market entry strategies
6	uluslararası pazarlarda ürün kavramları
7	the global product strategies
8	the global product strategies
9	the international markets and distribution channels
10	supply chain and logistics in the international markets
11	Pricing in the international market
12	promotion in the international markets
13	promotion mix
14	promotion mix

Materials

Materials are not specified.

Resources

Resources	Resources Language
uluslararası pazarlama Prof dr Şafak Aksoy, Prof dr A. Güldem Cerit	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student