1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. DENIZLI VOCATIONAL SCHOOL OF SOCIAL SCIENCES
  3. FOREIGN TRADE DEPARTMENT
  4. 340 FOREIGN TRADE (Evening Classes)
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
DDTC 223CONSUMER BEHAVIOURS2 + 03rd Semester4

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective Explaining the factors that affect consumers in the procurement process. To know the target audience better, to recognize the laws and organizations related to consumer organizations and rights.
Course Content Basic concepts of consumer consciousness. The functioning of the economy and the place of the consumer in the market economy. The place and importance of consumer behavior in marketing.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1General information about the owner of consumer behavior
2Identify the factors influencing the purchase decision process

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
LO 002               
Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Mid-terms12828
Final examination13030
Report / Project11818
Total Work Load

ECTS Credit of the Course





104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall2BAHAR TÜRK


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
DDTC 223 CONSUMER BEHAVIOURS 2 + 0 2 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. BAHAR TÜRK bturk@pau.edu.tr TUR A0001 %
Goals Explaining the factors that affect consumers in the procurement process. To know the target audience better, to recognize the laws and organizations related to consumer organizations and rights.
Content Basic concepts of consumer consciousness. The functioning of the economy and the place of the consumer in the market economy. The place and importance of consumer behavior in marketing.
Topics
WeeksTopics
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Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes