PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ITSH 208	TOURISM MARKETING	3 + 0	4th Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	It is aimed to gain the ability to uderstant and use general marketing princibles
Course Content	Marketing, tourism marketing, marketing information system, tourism market, touris product, pricing, international tourism marketing
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	knows tourism marketing concept
2	knows marketing mix in tourism
3	defines marketing research
4	knows tourism marketing concept

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Mid-terms	1	12	12
Final examination	1	24	24
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
ITSH 208	TOURISM MARKETING	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer MEHMET YALÇIN	mehmetyalcin@pau.edu.tr		TUR A0001	%60

Goals		It is aimed to gain the ability to uderstant and use general marketing princibles
Content		Marketing, tourism marketing, marketing information system, tourism market, touris product, pricing, international tourism marketing

Topics

Weeks	Topics
1	Marketing concept and its historical development
2	Tourism marketing
3	Tourism market
4	Market segmentation
5	Tourism product strategy
6	Tourism product strategy
7	Tourism price strategy
8	Tourism price strategy
9	Post modern marketing in tourism
10	Tourism distribution strategy
11	Tourism distribution strategy
12	Tourism promotion strategy
13	Tourism promotion strategy
14	7p-7c overview in tourism

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student