PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
OGK 236	PUBLIC RELATIONS AND COMMUNICATION	3 + 0	2nd Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	The general purpose of the Public Relations and Communication course is to explain the basic concepts, application methods and history of public relations science. To provide students with a general framework of public relations by examining the similarities and differences between them and other related concepts and theories such as advertising, propaganda, and giving the rules of professional ethics and ethics.
Course Content	Public Relations and Propaganda, the conceptual framework and importance of public relations The historical development process of public relations in the world The historical development process of public relations in Turkey Stages of Public Relations Studies Public Relations and Reputation Management Public relations and advertising relationship
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Using Public Relations Media and Tools
2	Having Sectoral Application Knowledge
3	Can design, plan and organize public relations campaigns in line with her theoretical knowledge.
4	Can apply the public relations campaign created in line with the needs of the institution by analyzing the situation.
5	Will be able to discuss and evaluate the Public Relations Campaign created.
6	He can use his theoretical knowledge in practice.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12
LO 001		4						5	5	5	4
LO 002		4						5	5	5	4
LO 003		4						5	5	5	4
LO 004		4						5	5	5	4
LO 005		4						5	5	5	4
LO 006		4						5	5	5	4
Sub Total		24						30	30	30	24
Contribution	0	4	0	0	0	0	0	5	5	5	4	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	1	14
Assignments	2	4	8
Mid-terms	1	6	6
Final examination	1	8	8
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Spring	1	CEVAT SERCAN ÖZER
Details	2021-2022 Spring	1	AYLİN ARIK

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
OGK 236	PUBLIC RELATIONS AND COMMUNICATION	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer CEVAT SERCAN ÖZER	csozer@pau.edu.tr		ACMYO A0201	%70

Goals		The general purpose of the Public Relations and Communication course is to explain the basic concepts, application methods and history of public relations science. To provide students with a general framework of public relations by examining the similarities and differences between them and other related concepts and theories such as advertising, propaganda, and giving the rules of professional ethics and ethics.
Content		Public Relations and Propaganda, the conceptual framework and importance of public relations The historical development process of public relations in the world The historical development process of public relations in Turkey Stages of Public Relations Studies Public Relations and Reputation Management Public relations and advertising relationship

Topics

Weeks	Topics
1	Introducing the course, lesson plan and operation
2	Concept of Communication, Characteristics of Communication
3	Communication Styles, Basic Elements of Communication
4	Conditions and Obstacles of Communication, Effective Listening
5	Nonverbal Communication and Body Language
6	Concept of Public Relations, Basic Principles of Public Relations
7	Target Audience Concept
8	Corporate Reputation, Corporate Identity, Corporate Image
9	Security Communication and Corporate Image
10	The Importance of Security Communication for Institutions
11	Concept of Crisis, Types of Crisis and Characteristics of Crisis
12	Extra-organizational sources of crisis and Organizational sources of crisis
13	Stages of crisis and crisis period, crisis management and stages
14	Crisis and public relations, Communication in Crisis Periods

Materials

Materials are not specified.

Resources

Resources	Resources Language
Halkla ilişkile ve İletişim - Fatma GEÇİKLİ	Türkçe
Kriz Yönetimi - Halkla İlişkiler Açısından Bir Değerlendirme, Aylin Pira, Çisil Sohodol	Türkçe
Temel Halkla İlişkiler Bilgileri, Nilay Başok Yurdakul, Prof. Dr. Ahmet Bülend Göksel	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student