| 1 | Explains basic concepts. |
| 2 | Explains the contributions of important theoreticians. |
| 3 | Explains the positive and negative impact of the media to the society. |
| 4 | Identifies the main persuasion/propaganda techniques. |
| 5 | Uses information search skills to reach various messages. |
| 6 | Demonstrates critical attitute toward recieved media products. |
| 7 | Evaluates the messages received from various media channels. |
| 8 | Produces media messages for various media. |
| 9 | Evaluates the impact of media’s commercial aspect on messages. |
| 10 | Participates in the social life using the media effectively. |