1 | To be able to explain the description and importance of market research |
2 | To be able to explain market research process |
3 | To be able to collect the data related with marketing problems and to define the research methods used in the analysis. |
4 | To be able to comprehend the types of data and their collection procedure |
5 | To be able to comprehend sampling and sampling methods |
6 | To be able to define the concepts of assessment and scale in market research |
7 | To be able to provide information related with types of market research. |
8 | To be able to analyze and interpret the data |