1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. ÇİVRİL ATASAY KAMER VOCATIONAL SCHOOL
  3. FINANCE-BANKING AND INSURANCE DEPARTMENT
  4. 790 FINANCE(Evening Classes)
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
CDTS 206INTERNATIONAL MARKETING2 + 03rd Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective With this course, students are provided the ability to make international marketing strategies, recognition and application
Course Content Basic Concepts of International Marketing Economic Classification of countries are Evaluation of International Economic Environment Technological Environment International Marketing and Culture Culture and Purchasing Behavior Political and Legal Environment According to Purpose and Scope of Market Research Types International Marketing Research International Marketing Research Process International Marketing Strategies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1BASIC CONCEPTS OF MOMENTS international marketing.
2RECOGNIZE AND APPLY INTERNATIONAL MARKETING STRATEGIES

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 001455           
LO 002455           
Sub Total81010           
Contribution45500000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14342
Mid-terms144
Final examination144
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes