1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BULDAN VOCATIONAL SCHOOL
  3. MARKETİNG AND ADVERTİSİNG DEPARTMENT
  4. 507 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PAZR 222BRAND MANAGEMENT2 + 04th Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective Examine the concepts of ethics and morality Examine the ethical systems of Investigate the factors that play a role in the formation of Morality Examine the ethics of profession Analyzing the results of corruption and unethical behavior in professional life professional Examine the concept of social responsibility
Course Content Announcing the brand recognition and Brand positioning and sales strategies and practices to harmonize Brand strategies and correspondingly act to follow Brand, brand strategies of competitors by following the restructure
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Introduce an integrated marketing communications brand with
2Competitors recognize the brand image and strengthen

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23PO 24PO 25PO 26PO 27PO 28PO 29PO 30PO 31
LO 001         5                     
LO 002      3344                     
Sub Total      3349                     
Contribution0000002225000000000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)5210
Mid-terms166
Final examination188
Total Work Load

ECTS Credit of the Course





52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Spring1YAHYA KEMAL GÜL
Details 2018-2019 Spring1YAHYA KEMAL GÜL
Details 2017-2018 Spring1YUSUF KAYA
Details 2016-2017 Spring1YAHYA KEMAL GÜL
Details 2015-2016 Spring1SAYNUR ÇİÇEK
Details 2014-2015 Spring1SAYNUR ÇİÇEK
Details 2013-2014 Spring1SAYNUR ÇİÇEK
Details 2012-2013 Spring1SAYNUR ÇİÇEK


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PAZR 222 BRAND MANAGEMENT 2 + 0 1 Turkish 2019-2020 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer YAHYA KEMAL GÜL ykgul@pau.edu.tr BUMYO B0001 %70
Goals Examine the concepts of ethics and morality Examine the ethical systems of Investigate the factors that play a role in the formation of Morality Examine the ethics of profession Analyzing the results of corruption and unethical behavior in professional life professional Examine the concept of social responsibility
Content Announcing the brand recognition and Brand positioning and sales strategies and practices to harmonize Brand strategies and correspondingly act to follow Brand, brand strategies of competitors by following the restructure
Topics
WeeksTopics
1 Announcing the brand recognition and
2 Announcing the brand recognition and
3 Announcing the brand recognition and
4 Announcing the brand recognition and
5 Brand positioning
6 Brand positioning
7 Brand positioning
8 Brand positioning
9 MIDTERM EXAM
10 Brand positioning and sales strategies and practices to harmonize
11 Brand positioning and sales strategies and practices to harmonize
12 Brand positioning and sales strategies and practices to harmonize
13 Brand positioning and sales strategies and practices to harmonize
14 Brand positioning and sales strategies and practices to harmonize
Materials
Materials are not specified.
Resources
ResourcesResources Language
Marka ve Marka Stratejileri Aybeniz Akdeniz ARTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes