1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BULDAN VOCATIONAL SCHOOL
  3. MARKETİNG AND ADVERTİSİNG DEPARTMENT
  4. 507 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PAZR 216PROFESSIONAL WRITING2 + 04th Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective With this course the student will be achieved in marketing terms and methods of correspondence
Course Content Regarding the main principles of commercial correspondence Basic Business Words and Phrases Departments in Terms of Business Letters Expression and Figure Writing Business Letters Text Editing and Phone Calls
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Apply the rules of Commercial Correspondence
2Terms and correspondence to apply the methods of marketing

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23PO 24PO 25PO 26PO 27PO 28PO 29PO 30PO 31
LO 001  224                     3    
LO 002  222         3           2    
Sub Total  446         3           5    
Contribution0022300000000020000000000030000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)5210
Mid-terms166
Final examination188
Total Work Load

ECTS Credit of the Course





52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2018-2019 Spring1NURAY KESKİN
Details 2017-2018 Spring1NURAY KESKİN
Details 2016-2017 Spring1NURAY KESKİN
Details 2015-2016 Spring1NURAY KESKİN
Details 2014-2015 Spring1NURAY KESKİN
Details 2013-2014 Spring1NURAY KESKİN
Details 2012-2013 Spring1NURAY KESKİN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PAZR 216 PROFESSIONAL WRITING 2 + 0 1 Turkish 2018-2019 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer NURAY KESKİN nurayk@pau.edu.tr BUMYO B0003 %70
Goals With this course the student will be achieved in marketing terms and methods of correspondence
Content Regarding the main principles of commercial correspondence Basic Business Words and Phrases Departments in Terms of Business Letters Expression and Figure Writing Business Letters Text Editing and Phone Calls
Topics
WeeksTopics
1 Qualitative features of a correspondence
2 Rules of grammar and spelling correspondence
3 The process of writing text
4 The process of writing text Official Scriptures 1 Degree Majors
5 Official Scriptures 1 Degree Majors Official Scriptures 2 Degree Majors
6 Official Scriptures 1 Degree Majors Official Scriptures 2 Degree Majors
7 Formal types of writing
8 Formal types of writing
9 The Writings of Business Segments 2.Degree the Writings of Business Segments
10 Types of Business Letter
11 Types of Business Letter Custom fonts
12 custom fonts
13 incoming paperwork
14 outgoing paperwork
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam20Midterm Exam 1
Midterm Exam30Midterm Exam 2
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes