PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PAZR 208	RETAIL MANAGEMENT	3 + 0	4th Semester	5

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	The student, industry, market and retail businesses classified according to customer specifications, determine a location types, was able to obtain information about the store layout, category management, creation, product diversification in the planning process, the types of pricing, communication methods and determination of the budget will contribute to the planning of communication programs.
Course Content	Classify the types of businesses and retailers to determine the Determine characteristics of retail operations Store retail operations in order to obtain information about Retailer to obtain financial information on business Contribute to the establishment of category management Product diversification contribute to the planning process Determine the retail purchasing systems Retailer business to contribute to the selection method of pricing Retailer of the budget of the enterprise communication methods and determine the To contribute to the planning of retail communications program
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Retailer businesses parse structurally
2	Retailer to make product diversification
3	Retailer buying the business and create a pricing system
4	Create a mix of retail communication

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Mid-terms	1	15	15
Final examination	1	19	19
Report / Project	14	2	28
Field Work	13	2	26
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
PAZR 208	RETAIL MANAGEMENT	3 + 0	2	Turkish	2018-2019 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer ARZU TERZİ	aterzi@pau.edu.tr		BUMYO A0102	%70

Goals		The student, industry, market and retail businesses classified according to customer specifications, determine a location types, was able to obtain information about the store layout, category management, creation, product diversification in the planning process, the types of pricing, communication methods and determination of the budget will contribute to the planning of communication programs.
Content		Classify the types of businesses and retailers to determine the Determine characteristics of retail operations Store retail operations in order to obtain information about Retailer to obtain financial information on business Contribute to the establishment of category management Product diversification contribute to the planning process Determine the retail purchasing systems Retailer business to contribute to the selection method of pricing Retailer of the budget of the enterprise communication methods and determine the To contribute to the planning of retail communications program

Topics

Weeks	Topics
1	Definition and scope of retail market
2	Classify retailer businesses
3	Assist in the creation of category management Retail Marketing Management
4	Identify retail purchasing systems
5	Contributing to the retailer's pricing method
6	Retail Marketing System and Retail Marketing Environment
7	Retail Marketing Management
8	Retail Supply Chain Management
9	Creating Retail Store Atmosphere
10	Private Brand Management
11	Category Management
12	Internet Retailing
13	Customer relations management
14	International Retail Management

Materials

Materials are not specified.

Resources

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student