PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PAZR 214	CONSUMER BEHAVIOR	3 + 0	4th Semester	2

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	The student, according to industry and market consumer identifies the consumer can understand their roles and behavior patterns of behavior, market, product and customer buying behavior according to the characteristics saptayabilmesini factors affecting consumer buying behavior and consumer buying decision process, to manage highest quality image.
Course Content	Understanding the Consumer Understand consumer behavior patterns Determine the factors affecting the buying behavior of Identify and evaluate consumer buying decision process Assess and manage the buying behavior of
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	General knowledge of consumer behavior
2	Determine the factors affecting the purchase decision process

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Mid-terms	1	2	2
Final examination	1	5	5
Field Work	3	1	3
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
PAZR 214	CONSUMER BEHAVIOR	3 + 0	1	Turkish	2018-2019 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer İBRAHİM ERSİN TURGUT	ieturgut@pau.edu.tr		BUMYO B0001	%

Goals		The student, according to industry and market consumer identifies the consumer can understand their roles and behavior patterns of behavior, market, product and customer buying behavior according to the characteristics saptayabilmesini factors affecting consumer buying behavior and consumer buying decision process, to manage highest quality image.
Content		Understanding the Consumer Understand consumer behavior patterns Determine the factors affecting the buying behavior of Identify and evaluate consumer buying decision process Assess and manage the buying behavior of

Topics

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student