1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BULDAN VOCATIONAL SCHOOL
  3. MARKETİNG AND ADVERTİSİNG DEPARTMENT
  4. 507 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PAZR 202GLOBAL MARKETING2 + 04th Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective The student, according to the structure of international markets, customers, business strategies and policies according to the expectations of customers and determine a business sales in international markets, international markets, business planning and marketing activities based on goals and strategies that can help to ensure the implementation of the marketing mix.
Course Content International markets and the business expectations of the customer to determine a 2 to determine the expectations of business customers and international markets International markets and the business expectations of the customer to determine 3 4 to determine the expectations of business customers and international markets Identify customers in international markets 5 customers in international markets determine the 6 to determine the customers in international markets 7 customers in international markets determine the 8 to assist in planning of marketing activities in international markets 9 to assist in planning of marketing activities in international markets 10 to assist in planning of marketing activities in international markets 11 to assist in planning of marketing activities in international markets International markets to assist the implementation of the marketing mix 12 to assist the implementation of the marketing mix in international markets 13 to assist the implementation of the marketing mix in international markets 14 to assist the implementation of the marketing mix in international markets
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1 International marketing activities contribute to the determination
2Implement sales activities in international markets

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23PO 24PO 25PO 26PO 27PO 28PO 29PO 30PO 31
LO 001       32      42              
LO 002       42      42              
Sub Total       74      84              
Contribution0000000420000004200000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Mid-terms188
Final examination11616
Total Work Load

ECTS Credit of the Course





52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Spring1ARZU TERZİ
Details 2018-2019 Spring1ARZU TERZİ
Details 2017-2018 Spring1ARZU TERZİ
Details 2016-2017 Spring1ARZU TERZİ
Details 2015-2016 Spring1ARZU TERZİ
Details 2014-2015 Spring1ARZU TERZİ
Details 2013-2014 Spring1ARZU TERZİ
Details 2012-2013 Spring1ARZU TERZİ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PAZR 202 GLOBAL MARKETING 2 + 0 1 Turkish 2019-2020 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer ARZU TERZİ aterzi@pau.edu.tr BUMYO A0101 %70
Goals The student, according to the structure of international markets, customers, business strategies and policies according to the expectations of customers and determine a business sales in international markets, international markets, business planning and marketing activities based on goals and strategies that can help to ensure the implementation of the marketing mix.
Content International markets and the business expectations of the customer to determine a 2 to determine the expectations of business customers and international markets International markets and the business expectations of the customer to determine 3 4 to determine the expectations of business customers and international markets Identify customers in international markets 5 customers in international markets determine the 6 to determine the customers in international markets 7 customers in international markets determine the 8 to assist in planning of marketing activities in international markets 9 to assist in planning of marketing activities in international markets 10 to assist in planning of marketing activities in international markets 11 to assist in planning of marketing activities in international markets International markets to assist the implementation of the marketing mix 12 to assist the implementation of the marketing mix in international markets 13 to assist the implementation of the marketing mix in international markets 14 to assist the implementation of the marketing mix in international markets
Topics
WeeksTopics
1 Basic Concepts of International Marketing
2 Economic Classification of countries are
3 Evaluation of International Economic Environment
4 Evaluation of International Economic Environment
5 Technological Environment
6 Cultural Relationship
7 Culture and Purchasing Behavior
8 Political and Legal Environment
9 According to Purpose and Scope of Market Research Types
10 According to Purpose and Scope of Market Research Types
11 International Marketing Research
12 International Marketing Research Process
13 International Marketing Strategies
14 International Marketing Strategies
Materials
Materials are not specified.
Resources
ResourcesResources Language
Uluslararası Pazarlama - Prf. Dr. Ömer AKAT Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes