1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BULDAN VOCATIONAL SCHOOL
  3. MARKETİNG AND ADVERTİSİNG DEPARTMENT
  4. 507 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PAZR 209MARKETING AND COMMUNICATION TECHNIQUES2 + 13rd Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective Aim of the course according to the business mission and vision contribute to the development and protection of the image sağlayabilmesini business, business enterprise for the purpose of promotion and sponsorship is able to make information about the products and would contribute to the environment. The purpose of advertising and advertising campaign for the enterprise data that can be created by the media and advertising effectiveness measurement methods will be available by the ongoing feedback about ads. Promotion strategies, sales clerks and salesmen according to customers' specifications and intermediaries, and customer-oriented sales development tool to assist in the activities of the target market characteristics, according to the method of sales promotion strategies and to identify potential buyers for direct sales activities, and help select the right tools necessary for the direct sales activities will olabilmesini.
Course Content Protection of the image and to contribute to the development of Business Administration Business Administration to provide information about the products and the environment Contribute to the work of Sponsorship Provide data to create ad campaign Give feedback about the ongoing ads Sales for the sales staff to contribute to development activities To contribute to the activities of sales development for intermediaries To contribute to the activities of sales development for customers To help identify potential buyers for direct sales activities
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Public relations activities to contribute to
2Advertising activities to contribute to
3Sales development activities to contribute to
4Direct sales activities contribute to

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23PO 24PO 25PO 26PO 27PO 28PO 29PO 30PO 31
LO 001    3      2        2     3    
LO 002    2 4    3        2     2    
LO 003    2 3    4        3          
LO 004    2 3    3        2     3    
Sub Total    9 10    12        9     8    
Contribution0000203000030000000020000020000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)10220
Mid-terms166
Final examination11010
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2018-2019 Fall1SAYNUR ÇİÇEK
Details 2017-2018 Fall1SAYNUR ÇİÇEK
Details 2016-2017 Fall1SAYNUR ÇİÇEK
Details 2015-2016 Fall1SAYNUR ÇİÇEK
Details 2014-2015 Fall1YAHYA KEMAL GÜL
Details 2013-2014 Fall1TÜLİN BACAKSIZ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PAZR 209 MARKETING AND COMMUNICATION TECHNIQUES 2 + 1 1 Turkish 2018-2019 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer SAYNUR ÇİÇEK scicek@pau.edu.tr BUMYO C0201 %70
Goals Aim of the course according to the business mission and vision contribute to the development and protection of the image sağlayabilmesini business, business enterprise for the purpose of promotion and sponsorship is able to make information about the products and would contribute to the environment. The purpose of advertising and advertising campaign for the enterprise data that can be created by the media and advertising effectiveness measurement methods will be available by the ongoing feedback about ads. Promotion strategies, sales clerks and salesmen according to customers' specifications and intermediaries, and customer-oriented sales development tool to assist in the activities of the target market characteristics, according to the method of sales promotion strategies and to identify potential buyers for direct sales activities, and help select the right tools necessary for the direct sales activities will olabilmesini.
Content Protection of the image and to contribute to the development of Business Administration Business Administration to provide information about the products and the environment Contribute to the work of Sponsorship Provide data to create ad campaign Give feedback about the ongoing ads Sales for the sales staff to contribute to development activities To contribute to the activities of sales development for intermediaries To contribute to the activities of sales development for customers To help identify potential buyers for direct sales activities
Topics
WeeksTopics
1 Definition and importance of public relations
2 The concept of image, corporate image
3 Announcements concept, sensory tools
4 Sponsorship concept importance of sponsorship
5 Definition and properties of the ad
6 The importance of advertising
7 Advertising media, advertising effectiveness
8 Effectiveness measurement techniques
9 Definition of sales promotion
10 The importance of sales promotion activities
11 The tools to be used in sales promotion activities
12 Door to door sales
13 E-sales
14 Through catalog sales and so on. Other methods
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes